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SAN FRANCISCO, January 12, 2012 – Trulia, a leading site for home buyers, sellers, renters and real estate professionals, today announced Trulia Insight, a new service that provides high quality leads to real estate professionals by leveraging big data sourced through Trulia’s consumer search dataset.  Trulia Insight allows real estate professionals to gain deep understanding of client needs by exposing home search preferences, financing prequalification details and home buying lifecycle information.  Trulia customers receive a complimentary trial of Trulia Insight with their purchase of Trulia Pro or Trulia Local Ads.

Trulia Insight is built upon a rapidly expanding dataset of consumer-submitted preferences, online search behavior, email traffic patterns and hyper-local real estate information.  Data from Trulia Insight has already helped identify that 72 percent of Trulia consumers surveyed are transaction-ready and planning to buy a home in the next six months.*  Additionally, 97 percent of Trulia Insight agent  beta testers have found Trulia Insight information helpful when qualifying leads and working with clients.*   

“During the past six years Trulia has amassed a huge dataset of consumer-provided search behavior.  We are now spotting trends with this big data that provide a more intelligent home search experience to consumers while helping agents make valuable connections with buyers who are ready to transact, ” said Pete Flint, CEO and co-founder of Trulia.  “Trulia Insight is our first industry product powered by Trulia’s explicit and implicit data.  The initiative opens up new revenue streams for the company and will drive agent commitment to our marketing tools and services.”

Real Estate Agents who upgrade to Trulia Insight will increase the quality of the leads they receive from Trulia and understand and prioritize consumer needs better. Trulia Insight includes:

  • Purchase Readiness Data:  Agents can identify serious homebuyers and understand which leads are ready to transact.
  • Qualification Information:  Consumer-provided data lets agents discover which leads are approved for financing and not currently working with an agent.
  • Home Search Preferences:  Agents can provide increased levels of service by accessing details about the neighborhoods and homes their clients prefer.
  • Client Engagement:  Agents can review the email listing alerts their clients open, helping them understand which of their clients are actively engaged in the home search process.

“The number one request we consistently hear from real estate agents is a demand for information and tools that provide access to high quality consumer leads,” said Georg Gerstenfeld, VP of Business Services at Trulia.  “Thousands of our customers have already tested Trulia Insight in the beta phase and their feedback has been overwhelmingly positive.  We are providing them with a new level of granularity on consumers and we’re confident that agents will now meet the best clients on Trulia.”

Trulia Insight is a new product in Trulia’s suite of advertising and lead generation services available to real estate agents.   It complements Trulia Pro, Trulia’s listing marketing solution, and Trulia Local Ads, Trulia’s hyper-local advertising platform. To get more information about Trulia Insight visit

*Metrics from Trulia Insight internal consumer and agent response data.

Additional Assets

  • To obtain screenshots of Trulia Insight, click here
  • To get more information about Trulia Insight, click here
  • To access Trulia Pro on Facebook, click here

About Trulia, Inc.
Trulia is the fastest growing online real estate resource, empowering buyers, sellers and renters with smarter tools to help them find the right home. Trulia gives you the inside scoop to help you find the best place to live. Our smart and personalized real estate search experience brings together vital local information, community insights, market data, and national listings all in one place. Trulia is headquartered in downtown San Francisco and is backed by Accel Partners and Sequoia Capital.  Trulia and the Trulia logo are registered trademarks of Trulia, Inc.