SAN FRANCISCO, December 1, 2011 – Focusing on building a long-term sustainable business, Trulia.com, a leading site for real estate professionals, homebuyers, sellers and renters, today announced two key appointments that will significantly strengthen the management team. Sean Aggarwal, formerly VP of finance of PayPal and CFO US category of eBay, joins Trulia as Chief Financial Officer, and Scott Darling, former VP and General Counsel of Imperva joins Trulia as General Counsel.
As CFO, Aggarwal will join the senior management team and oversee the accounting and finance teams across Trulia’s three offices. Aggarwal brings more than 20 years of investment banking and finance experience, along with a proven track record of scaling finance teams at high-growth businesses such as PayPal, eBay and Amazon.
As General Counsel, Darling will also join the senior management team and help guide the company through its growth. Darling brings more than 15 years of business and legal experience working within small and large companies such as Imperva, Microsoft and Danger.
“Sean and Scott are both technology veterans that have played crucial roles in fast growth companies. Our business has doubled in the last 12 months, and I expect their impact and insights will immediately help us navigate an exciting path at rapid speed,” said Pete Flint, CEO and co-founder of Trulia. “As a company we have ambitious goals in 2012 and I believe our new additions have us perfectly positioned for a big year ahead.”
Accelerated Growth
There has been a noteworthy expansion to the senior management team over the past 10 months. To start the year, Trulia added Paul Levine as COO and Sami Inkinen, co-founder of Trulia moved into the role of President. In Q3, Trulia added Dr. Jed Kolko as Chief Economist and Head of Analytics. The additions in senior management have accelerated Trulia’s overall growth: in Q3, Trulia averaged 16.5M unique visitors per month who looked at more than 3.1 million properties per day on the website.
One of the biggest areas for growth has been within mobile. Towards the end of Q1, Trulia expanded its mobile offerings by introducing both iPad and Android apps. During Q3, Trulia released a native app for Android tablets and a dedicated Android app for rentals. Mobile traffic now accounts for between 20 and 30% of overall traffic. Trulia has the top-rated real estate mobile apps in their respective app stores delivering a great user experience in all 50 states and innovative tools for consumers.
Trulia has also taken many steps to become the number one source of transaction-ready clients for real estate professionals, doubling their leads in Q3 compared to the same quarter in 2010. Three main drivers of the increase in leads are driven by innovation and new services such as Instant Leads, the introduction of Social Search and Recommendations and the expansion of Quick Connects to all mobile apps.
About Trulia, Inc.
Trulia is the fastest growing online real estate resource, empowering buyers, seller and renters with smarter tools to help them find the right home. Trulia gives you the inside scoop to find you find the best place to live. Our smart and personalized real estate search experience brings together vital local information, community insights, market data and national listings all in one place. Trulia is headquartered in downtown San Francisco and is backed by Accel Partners and Sequoia Capital.
