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SAN FRANCISCO – January 13, 2010 – Trulia.com, smart real estate search to help you make better decisions, today announced Trulia Local Ads, a self-service platform designed for advertisers looking to reach active homebuyers and sellers. Trulia Local Ads allow any advertiser to purchase a percentage share of ad space on Trulia’s search results and listing pages.
Due to the highly refined targeting, advertisers can lock up a large share of local markets and dominate their competition. Trulia Local Ads are fully customizable to any size budget and provide advertisers with detailed results on campaign performance including traffic stats and click through rates so adjustments can be made at any time.
“The Trulia Local Ads platform has completely opened up the ad market on Trulia, allowing individuals and businesses of any size to easily, quickly and affordably reach hyper-targeted, hyper-local audiences,” said Pete Flint, CEO and co-founder of Trulia. “Real estate professionals and business can now build compelling and engaging advertising campaigns that will generate tangible results. Through our testing, we know dynamic, hyper-local ads perform 5 times better than the industry average for traditional static banner ads.”
Trulia Local Ads introduce a new way to build effective advertisements with an automatic campaign creation tool. Real estate professionals can select from multiple templates using listing data and info from their Trulia real estate profile to create high performing, dynamically updating advertisements. Additionally, Trulia Local Ads provide the flexibility for advertisers to upload their own images and create campaigns from custom creative they have developed on their own.
Trulia Local Ads include:
- Hyper-local Targeting: campaigns can be built for target markets at the city and ZIP code level, directly focusing on the audience that matters most
- Exclusive Ad Space: limited inventory allows advertisers to lock out the competition
- Larger Ads: generate more traffic and leads than competing services with a significantly larger (300 x 250 pixels) presence
- Simple, Dynamic Advertising: ads take only minutes to create, are fully customizable and are designed to drive traffic and generate inquiries
- Link Anywhere: advertisers have the ability to link anywhere they choose, including their listings on Trulia or their own personal websites
The platform is currently in limited release and only available to Trulia Pro subscribers. For more information about Trulia Local Ads or to be notified when Local Ads are available in your area, visit http://trulia.com/localads
About Local Ads
Trulia Local Ads provide real estate professionals with the opportunity to dominate their local markets by owning a percentage share of ad space on Trulia’s search results and listing pages. A custom Local Ad is easy to create Simply select the pre-populated carousel of your current listings, enter a prominent message about your services, or upload a custom creative image. With affordable pricing, Local Ads allow you to own as much of the visibility as you want in the locations where you’re the expert so you can beat out your competition.
About Trulia, Inc.
Trulia.com is the most comprehensive real estate site focused on empowering you with smarter tools to help you find the right home. Whether you are an active buyer, seller or real estate enthusiast, Trulia gives you all the information you care about from rich property data to a personalized search experience. We are focused on helping you find the home that truly meets your needs, and delivers on what’s most important for you. Ultimately, we built a smart real estate search experience bringing together local information, community insights, market data and national listings all in one place, all for you.
Media Contact:
Ken Shuman, kshuman@trulia.com, 415-517-7211
