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HOME PRICE REDUCTION LEVELS DROP TO 2009 LOW ACCORDING TO TRULIA’S DECEMBER PRICE REDUCTION REPORT

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SAN FRANCISCO December 9, 2009 – Trulia, Inc. (www.trulia.com), the best place to start your real estate search, today announced that 22 percent of homes currently on the market in the United States as of December 1, 2009 have experienced at least one price cut, the lowest level since Trulia started tracking price reductions in April, 2009. The total amount slashed from home prices also dropped from $28.1 billion in November to $24.7 billion in December, representing a 12 percent decrease. The average discount for price-reduced homes slightly increased to 11 percent off of the original listing price compared to 10 percent in the previous four months.  The number of listings on Trulia also decreased by 9 percent from the previous month.

South Reports Least Amount of Homes Reduced

The South has the lowest levels of price reductions, with 19 percent of current listings experiencing at least one price cut, a 21 percent decrease from the previous month. Kentucky, Louisiana, Arkansas Oklahoma and Mississippi are all seeing less than 15 percent of listings with price reductions. (Regions according to the U.S. Census Bureau)     

  • South- 19% of listings with price reductions

  • West- 20% of listings with price reductions

  • Midwest- 22% of listings with price reductions

  • Northeast- 25% of listings with price reductions

“We saw some of the highest levels of reductions last month, as home owners raced to sell their homes in advance of the November 30 expiration of the tax credit,” said Pete Flint.  “We are now seeing fewer reductions at the low end of the market as those sellers are increasingly in sync with market prices.  With the expansion of the tax credit to repeat home buyers and extension to April 30, we expect to see an increase in price reductions at the higher end of the market in the first quarter of 2010.”

For the first time since Trulia started tracking price reductions in April 2009, one major U.S. city has reached 40 percent of listings with price reductions – Minneapolis. This is the second straight month that Minneapolis has held the top spot for highest percentage of price reductions.

 

Cities experiencing significant increases in percentage of listings with price reductions from June 2009 to December 2009 include: 

 

  • Kansas City, MO – 40% increase in price reductions

  • Omaha, NE – 39% increase in price reductions

  • Houston, TX – 32% increase in price reductions

  • Minneapolis, MN – 29% increase in price reductions

  • Arlington, VA – 28% increase in price reductions

Cities showing signs the highest percentage of declines for listings with price reductions from June 2009 to December 2009 include:

  • Las Vegas, NV– 30% decrease in price reductions

  • San Jose, CA – 30% decrease in price reductions

  • Long Beach, CA – 25% decrease in price reductions

  • Honolulu, HI – 23% decrease in price reductions

  • Albuquerque, NM – 22% decrease in price reductions


Luxury Market Still Hardest Hit

Luxury homes (those listed at two million dollars and above) continue to bear the brunt of discounts being offered with an average of 14 percent being slashed from the original asking price compared to 10 percent for homes listed under $2 million. Additionally, luxury homes represent less than two percent of all current listings on Trulia, but are responsible for 26 percent of the $24.7 billion in home price reductions.

 December Price Reductions – Top 50 U.S. Cities

Rank

City

State

Percent of Listings with Price Reductions

Average Reduction (%)

Total Amount of Reductions

1

Minneapolis

MN

40%

9%

 $    29,462,505

2

Jacksonville

FL

37%

11%

 $  105,982,800

3

Boston

MA

35%

8%

 $    37,753,331

4

Memphis

TN

35%

9%

 $    23,634,518

5

Milwaukee

WI

35%

10%

 $    22,369,572

6

Columbus

OH

34%

9%

 $    17,759,440

7

Portland

OR

34%

10%

 $    54,283,964

8

Seattle

WA

32%

9%

 $    58,260,642

9

Baltimore

MD

32%

11%

 $    40,903,751

10

Omaha

NE

32%

6%

 $    13,345,099

11

Dallas

TX

32%

8%

 $  112,990,398

12

Indianapolis

IN

30%

8%

 $    28,196,532

13

Tucson

AZ

30%

11%

 $    62,658,481

14

Charlotte

NC

30%

10%

 $    96,795,270

15

Nashville

TN

29%

7%

 $    32,920,525

16

Raleigh

NC

29%

7%

 $    36,706,800

17

San Francisco

CA

29%

9%

 $    58,828,908

18

Colorado Springs

CO

28%

7%

 $    28,482,450

19

Washington

DC

28%

9%

 $    60,415,254

20

Mesa

AZ

28%

13%

 $    22,935,017

21

Kansas City

MO

28%

9%

 $    22,387,470

22

Phoenix

AZ

28%

14%

 $    94,334,604

23

Chicago

IL

27%

9%

 $  175,197,036

24

Philadelphia

PA

27%

10%

 $    63,870,214

25

Cleveland

OH

26%

12%

 $    10,251,216

26

Austin

TX

26%

8%

 $    73,722,223

27

Atlanta

GA

26%

12%

 $  167,849,451

28

Los Angeles

CA

26%

12%

 $  255,691,215

29

Houston

TX

25%

8%

 $  115,498,304

30

Miami

FL

25%

15%

 $  209,783,764

31

New York

NY

25%

12%

 $  579,451,396

32

Louisville

KY

25%

6%

 $    10,561,578

33

Oakland

CA

25%

10%

 $    10,222,219

34

Virginia Beach

VA

25%

9%

 $    36,738,900

35

Honolulu

HI

24%

10%

 $    34,098,739

36

Fort Worth

TX

23%

8%

 $    25,690,962

37

Arlington

TX

23%

7%

 $       5,749,532

38

Oklahoma City

OK

22%

8%

 $    11,370,836

39

Sacramento

CA

22%

11%

 $    15,196,545

40

Tulsa

OK

22%

6%

 $       9,549,900

41

Long Beach

CA

21%

12%

 $    25,916,584

42

Denver

CO

21%

9%

 $    43,679,025

43

Albuquerque

NM

21%

8%

 $    19,664,924

44

Las Vegas

NV

21%

16%

 $  128,015,835

45

San Diego

CA

19%

9%

 $    51,083,845

46

San Jose

CA

19%

9%

 $    19,258,597

47

San Antonio

TX

18%

7%

 $    41,836,048

48

Detroit

MI

18%

25%

 $    11,428,128

49

El Paso

TX

16%

9%

 $    16,153,182

50

Fresno

CA

12%

10%

 $       3,030,300

 

Customized data for every state, county, city and ZIP across the US is available for the media by contacting pr@trulia.com 

Trulia Price Reductions

Trulia is the first and only national real estate site to provide consumers with the ability to use price reductions as a search filter in their quest to find a deal in today’s market across all 50 states. Trulia’s Price Reduction feature can be accessed from the Trulia homepage and is deeply integrated into the existing search experience on the search results page and via the advanced search tab. Detailed information regarding multiple price reductions and prior sold data is now available on each property listing page.

Providing home buyers with access to price reduction data will help them be better informed as they decide which home to purchase and will help ensure consumers get the most home for their dollar. It will also help home sellers price their homes competitively as more homes come onto the market.

Methodology:  All price change data is from live listings on Trulia.com, as of December 1, 2009 and tracks all price reductions from December 1, 2008 to December 1, 2009. This data does not include foreclosure properties. Trulia obtains its listing information from brokers, agents, third party aggregators and MLSs.  The percentage of listings with price reductions includes any non-foreclosure property on Trulia.com that has experienced at least one price reduction since it was first posted on the site. The city level data is for listings within the city boundary, and not for metro areas.

About Trulia, Inc.
Trulia, Inc., has revolutionized real estate search by offering a rich, intuitive user experience to help consumers find homes for sale, track local price trends, compare properties and neighborhood data all at the hyper-local level. Trulia Voices, the largest real estate community on the web, allows home buyers, sellers, agents and real estate enthusiasts to ask questions, receive advice and blog on topics such as the buying and selling process, foreclosures, refinancing and more. Trulia’s user-friendly search can also be accessed on more than 170 websites as a result of our media partnerships. Trulia has received a number of awards, including the 2008 People’s Voice Webby Award in the real estate category. For more information, visit http://www.trulia.com/.

Media Contact:

Paul Loeffler for Trulia, paul@sutherlandgold.com, 510-593-6765