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MORE THAN 1 in 4 HOMES FOR SALE IN TRULIA’S NOVEMBER PRICE REDUCTION REPORT HAVE SEEN A REDUCTION

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SAN FRANCISCO November 11, 2009 – Trulia, Inc. (www.trulia.com), the best place to start your real estate search, today announced that 25.6 percent of homes currently on the market in the United States as of November 1, 2009 have experienced at least one price cut during the past 12-months. More than 40 percent of the top 50 major metros across the U.S. are experiencing price reduction levels above 30 percent; significantly higher than the national average. The average discount for price-reduced homes continues to hold steady at ten percent off of the original listing price.

Northeast Continues With Most Homes Reduced

The Northeast continues to see the highest level of price reductions, with 29 percent of current listings experiencing at least one price cut—Connecticut, Massachusetts, Rhode Island and New Hampshire are all seeing over 30 percent of listings with price reductions. (Regions according to the U.S. Census Bureau)     

  • Northeast- 29% of listings with price reductions

  • Midwest- 28% of listings with price reductions

  • West- 25% of listings with price reductions

  • South- 24% of listings with price reductions

“With mortgage rates still low and the expansion of the tax credit to trade-up buyers, we could see significant inventory—both new and “shadow inventory”—hit the market during the next four-to-six months,” said Pete Flint, Trulia co-founder and CEO.  “Inventory levels this quarter are poised to be atypical of a normal real estate market, which could create tremendous pressure on sellers to price their homes competitively and move their property before the tax credit expires on April 30th.” 

Cities experiencing significant increases in percentage of listings with price reductions from June 2009 to November 2009 include: 

  • Kansas City, MO – 59% increase in price reductions

  • Colorado Springs, CO – 43% increase in price reductions
  • Omaha, NE – 39% increase in price reductions

  • Louisville, KY – 37% increase in price reductions

  • Milwaukee, WI – 30% increase in price reductions

 

Cities showing signs the highest percentage of declines for listings with price reductions from June 2009 to November 2009 include:

  • Las Vegas, NV– 34% decrease in price reductions

  • San Jose, CA – 25% decrease in price reductions

  • San Antonio, TX – 18% decrease in price reductions

  • Los Angeles, CA – 16% decrease in price reductions

  • Oakland, CA – 16% decrease in price reductions

 

Luxury Market Still Hardest Hit

Luxury homes (those listed at two million dollars and above) continue to bear the brunt of discounts being offered with an average of 14 percent being slashed from the original asking price compared to the national average of ten percent. Additionally, luxury homes represent less than two percent of all current listings on Trulia, but are responsible for 25 percent of the $28.1 billion in home price reductions.

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November Price Reductions – Top 50 U.S. Cities

Rank

City

State

Percent of Listings with Price Reductions

Average Reduction (%)

Total Amount of Reductions

1

Minneapolis

MN

39%

9%

 $          29,475,600

2

Milwaukee

WI

37%

10%

 $          25,690,944

3

Baltimore

MD

37%

11%

 $          44,897,200

4

Portland

OR

36%

9%

 $          59,145,328

5

Memphis

TN

36%

9%

 $          24,065,038

6

Jacksonville

FL

36%

12%

 $       107,606,180

7

Columbus

OH

35%

8%

 $          17,365,026

8

Seattle

WA

35%

9%

 $          70,704,197

9

Boston

MA

33%

7%

 $          40,605,802

10

Tucson

AZ

33%

11%

 $          69,459,570

11

Indianapolis

IN

33%

8%

 $          34,898,760

12

Kansas City

MO

33%

9%

 $          28,976,094

13

Raleigh

NC

32%

7%

 $          42,378,280

14

Chicago

IL

32%

9%

 $       210,448,126

15

Omaha

NE

32%

7%

 $          15,680,028

16

Dallas

TX

32%

7%

 $          88,960,032

17

Colorado Springs

CO

32%

7%

 $          31,827,413

18

Albuquerque

NM

32%

8%

 $          28,123,425

19

Charlotte

NC

31%

10%

 $       108,220,028

20

Mesa

AZ

30%

13%

 $          24,638,800

21

Nashville

TN

30%

7%

 $          35,135,360

22

Philadelphia

PA

29%

9%

 $          64,572,690

23

Austin

TX

29%

9%

 $          95,926,215

24

Atlanta

GA

29%

12%

 $       179,845,380

25

Phoenix

AZ

29%

13%

 $       101,506,119

26

Louisville

KY

28%

6%

 $          12,319,543

27

San Francisco

CA

28%

9%

 $          66,110,000

28

Tulsa

OK

28%

6%

 $          13,816,696

29

Washington

DC

28%

9%

 $          48,286,245

30

Cleveland

OH

28%

13%

 $          11,421,730

31

Honolulu

HI

27%

10%

 $          39,414,540

32

New York

NY

27%

12%

 $       664,373,691

33

Miami

FL

26%

15%

 $       227,679,232

34

Los Angeles

CA

26%

13%

 $       272,219,112

35

Oklahoma City

OK

26%

7%

 $          11,624,312

36

Virginia Beach

VA

25%

9%

 $          37,217,375

37

Sacramento

CA

24%

11%

 $          19,203,153

38

Long Beach

CA

24%

11%

 $          25,501,938

39

Fort Worth

TX

23%

8%

 $          24,892,092

40

Houston

TX

23%

7%

 $          97,660,686

41

Arlington

TX

23%

6%

 $            4,971,846

42

Denver

CO

23%

9%

 $          50,041,824

43

Oakland

CA

23%

9%

 $            9,817,653

44

El Paso

TX

22%

9%

 $          19,107,920

45

San Diego

CA

21%

10%

 $          66,538,850

46

San Jose

CA

20%

8%

 $          21,319,770

47

Las Vegas

NV

19%

15%

 $       141,207,900

48

Detroit

MI

19%

25%

 $          10,309,852

49

San Antonio

TX

19%

7%

 $          40,838,670

50

Fresno

CA

17%

11%

 $            5,588,850

 

Customized data for every state, county, city and ZIP across the US is available for the media by contacting pr@trulia.com 

Trulia Price Reductions

Trulia is the first and only national real estate site to provide consumers with the ability to use price reductions as a search filter in their quest to find a deal in today’s market across all 50 states. Trulia’s Price Reduction feature can be accessed from the Trulia homepage and is deeply integrated into the existing search experience on the search results page and via the advanced search tab. Detailed information regarding multiple price reductions and prior sold data is now available on each property listing page.

Providing home buyers with access to price reduction data will help them be better informed as they decide which home to purchase and will help ensure consumers get the most home for their dollar. It will also help home sellers price their homes competitively as more homes come onto the market.

Methodology:  All price change data is from live listings on Trulia.com, as of November 1, 2009 and tracks all price reductions from November 1, 2008 to November 1, 2009. This data does not include foreclosure properties. Trulia obtains its listing information from brokers, agents, third party aggregators and MLSs.  The percentage of listings with price reductions includes any non-foreclosure property on Trulia.com that has experienced at least one price reduction since it was first posted on the site. The city level data is for listings within the city boundary, and not for metro areas.

About Trulia, Inc.
Trulia, Inc., has revolutionized real estate search by offering a rich, intuitive user experience to help consumers find homes for sale, track local price trends, compare properties and neighborhood data all at the hyper-local level. Trulia Voices, the largest real estate community on the web, allows home buyers, sellers, agents and real estate enthusiasts to ask questions, receive advice and blog on topics such as the buying and selling process, foreclosures, refinancing and more. Trulia’s user-friendly search can also be accessed on more than 170 websites as a result of our media partnerships. Trulia has received a number of awards, including the 2008 People’s Voice Webby Award in the real estate category. For more information, visit http://www.trulia.com/.

Media Contact:

Paul Loeffler for Trulia, paul@sutherlandgold.com, 510-593-6765