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Prudential Real Estate Inks Marketing Agreement With Trulia

IRVINE, Calif. – Prudential Real Estate Affiliates, Inc., a Prudential Financial, Inc. [NYSE: PRU] company, today announced it has entered into a marketing agreement with real estate search engine Trulia, Inc. Starting in March, Prudential Real Estate Affiliates will supply a feed of its network’s approximately 140,000 residential listings to Trulia, giving its affiliate offices a dominant presence in their respective markets.

Prudential Real Estate plans to soon have its listings appear as “Featured Listings” in the top three search results when consumers search for homes with matching criteria, and for each listing to include Prudential branding. Prudential Real Estate also plans to display nationwide banner advertisements on to promote the Prudential Real Estate brand and to drive consumer traffic to the company’s Web site, In addition, individual Prudential Real Estate sales professionals can also elect to work with Trulia to participate in the Trulia Voices community and to attach custom contact information to their listings, giving Trulia users one-click access to sales professionals who represent the properties that interest them most.

“We’re excited to announce our alliance with Trulia, one of the fastest-growing real estate search sites on the Internet,” said Laurie Keenan, president, Prudential Real Estate Affiliates, Inc. “It’s impressive that comScore results show Trulia as joining other established brand names online such as and Yahoo! Real Estate as a Top 10 real estate Web site. Trulia attracts millions of unique visitors each month to its site and it’s a great place to showcase our listings.”

 “We are thrilled that this media alliance with Prudential Real Estate will help to connect serious home buyers and sellers on Trulia to Prudential listings and sales professionals nationwide,” said Sami Inkinen, Trulia co-founder and Chief Operating Officer.

Trulia, Inc., a residential real estate search engine and the fastest-growing U.S. real estate Web site, has revolutionized online home search by offering a rich, intuitive user experience that points consumers


directly to listings on agent and broker Web sites. By partnering with the real estate industry, including 93 of the top 100 largest U.S. brokers, Trulia helps more than 3.6 million unique visitors per month find information on homes for sale using custom search criteria. The site also provides market trends and neighborhood data at the hyper-local level, as well as Trulia Voices, a real estate Q&A community, which enables consumers and professionals to exchange information about their local markets. For more information, go to

Prudential Real Estate and Relocation Services is Prudential’s integrated real estate brokerage franchise and relocation services business. Prudential Real Estate franchises are independently owned and

operated. Companies are selected based upon outstanding performance records, high levels of customer service and shared business values with those of Prudential. Prudential Real Estate provides franchises with business strategies using Operation Reviews as well as numerous benefits, including access to Prudential Real Estate’s Online Seller AdvantageSM program designed to provide real-time information to sellers with the touch of a keystroke. Prudential Real Estate is one of the largest real estate brokerage franchise networks in North America, with nearly 2,100 franchise offices and approximately 64,000 sales professionals in the franchise Network as of December 31, 2007.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately

$648 billion of assets under management as of December 31, 2007, has operations in the United States, Asia, Europe, and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. The company’s well-known Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential’s businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For information, please visit