SAN FRANCISCO, Sept. 20 /PRNewswire/ -- Trulia.com, the Internet's
leading real estate search engine, announced today that the company ranks
alongside Google and Yahoo! search engines as one of the top three
contributors of traffic to real estate companies nationwide. According to
the latest data released by online competitive intelligence service company
Hitwise, Trulia was a top three traffic contributor to 12 of the largest
residential real estate franchisors and brokerages nationwide in the past
month (August 18 -- September 15, 2007).
Consistently outpacing fellow online real estate marketing sites Google
Base, Craigslist, HomeGain, Realtor.com and Zillow, Trulia referred, on
average, 11% of the traffic being directed to a diverse group of
franchisors, regional franchisee firms and independent brokerage firms in
the past month, including: Coldwell Banker Real Estate LLC, Century 21 Real
Estate LLC, ERA Franchise Systems LLC, Keller Williams Realty, Intero Real
Estate Services, Weichert, Realtors, Alain Pinel Realtors, Watson Realty
Corp., among others.
Trulia can attribute its traffic gains to a continued focus on
delivering a great consumer experience, including unique neighborhood
information and viral community building through Trulia Voices. This has
enabled Trulia to continue its trend of double-digit monthly growth to the
site, and even higher increases to partner Web sites, which now average
three million user visits per month.
"As one of the early adopters of Trulia's model in September 2005, we
have increasingly relied upon Trulia.com to deliver high quality traffic to
InteroRealEstate.com. Outside of the Google and Yahoo! search engines,
Trulia has consistently been our number one online referral source since
January 2007," said Derek Overbey, vice president of marketing, Intero Real
Estate Services.
"In today's uncertain market, real estate companies need to be able to
tap into a huge audience of qualified consumers," said Sami Inkinen,
Trulia's co-founder and chief operating officer. "We know that 70% of
Trulia.com visitors are looking to buy a home within 12 months, and the
Hitwise data confirms that the Trulia model works to connect these
consumers with robust real estate information and agents."
About Trulia
Trulia, Inc. (http://www.trulia.com), a residential real estate search
engine, has revolutionized online home search by offering a rich, intuitive
user experience that points consumers directly to listings on agent and
broker Web sites. By partnering with the real estate industry, Trulia helps
consumers find information on homes for sale, as well as market trends and
neighborhood data at the hyper-local level with Trulia Voices, Heat Maps
and Real Estate Guides. For more information, go to http://www.trulia.com.
