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SAN FRANCISCO, October 23, 2013Trulia (NYSE: TRLA), a leading online marketplace for home buyers, sellers, renters, real estate agents and brokers, today announced a new partnership with the North Alabama Multiple Listing Service (NALMLS) to directly syndicate home listing data to Trulia’s popular website. With this direct agreement, members of the NALMLS maintain control of their data while knowing listings are being accurately displayed on the Trulia website. With Trulia’s continuous data cycle, information such as property status is updated every 10 minutes, ensuring homebuyers are seeing the most updated listing information when they find these listings on Trulia. 

“Over the past few years the proliferation of inaccurate and stale data through third-party sites has been a major concern for our members and their clients,” said Kipp Cooper, CEO of the Huntsville Area Association of REALTORS® and its subsidiary the North Alabama Multiple Listing Service (NALMLS). “This is why we took the very bold step of discontinuing our previous data feed on September 15th, 2013 and chose to enter into MLS Direct Syndication™ agreements with major third-party sites through the help of our MLS Direct Syndication™ partner Bridge Interactive Group. “

 “We were thrilled to have Trulia as our first data subscriber and will be working closely with them and our members to roll out the benefits and tools that our direct syndication agreement will provide,” said Cooper. In addition to ensured listing accuracy and prominent display of the Listing Agent for each property, NALMLS members will receive added exposure to Trulia’s audience of 35 million transaction-ready buyers and sellers to help them generate more leads, and will have access to Trulia’s best-in-class tools to help them build their online reputation and run their business more efficiently. 

“Our agreement with NALMLS is a perfect example of how Trulia can partner with the MLS to protect their data while empowering their broker members. By providing a direct feed of listing data, NALMLS maintains direct control over its data while making listings accurately available to our valuable audience of homebuyers and generating valuable leads for their members” said Alon Chaver.

About North Alabama Multiple Listing Service (NALMLS)

NALMLS is a wholly owned subsidiary of the Huntsville Area Association of Realtors.  NALMLS is a regional partnership of REALTOR® Boards and Associations throughout North Alabama. This partnership began in 2000 and continues today as the single repository for property data serving 3,000+ real estate professionals in 7 markets. These partners include Athens-Limestone Association of REALTORS®, Dekalb County Association of REALTORS®, Etowah-Cherokee County Association of REALTORS®, Jackson County Board of REALTORS®, The Huntsville Area Association of REALTORS®, Marshall County Board of REALTORS®and the Morgan County Association of REALTORS®.


Trulia (NYSE: TRLA) gives home buyers, sellers, owners, and renters the inside scoop on properties, places, and real estate professionals. Trulia has unique info on the areas people want to live that can’t be found anywhere else: users can learn about agents, neighborhoods, schools, crime, commute times, and even ask the local community questionsReal estate professionals use Trulia to connect with millions of transaction-ready buyers and sellers each month via our hyperlocal advertising services, social recommendations, and top-rated mobile real estate apps. Trulia’s Market Leader subsidiary, delivers the leading end-to-end technology and marketing solutions that enable real estate professionals to grow and manage their businesses. Trulia is headquartered in downtown San Francisco. Trulia is a registered trademark of Trulia, Inc.


Bridge Interactive Group is a leading provider of software for the real estate industry, and builds solutions for MLSs, Brokers, and Agents. Bridge services organizations of all sizes including some of the largest MLSs in the country, as well as those with fewer than 1000 members.Bridge specializes in Data Security and Distribution, Agreement Management and Billing Solutions, and Data Analytics products.