SAN FRANCISCO, June 12, 2014 – Trulia (NYSE: TRLA), a leading online marketplace for home buyers, sellers, renters, and real estate professionals, announced today that May was a record month for traffic and that the company has experienced a re-acceleration of traffic. The consumer side of Trulia’s marketplace reached a record number of unique visitors in May with more than 51 million unique visitors.
“Trulia’s consumer audience is at all-time high, which is a good indicator of a strong housing market heading into the summer,” said Pete Flint. “The release of our new mobile capabilities this spring, coupled with our national marketing campaign and $50,000 Home Give Away Sweepstakes, is delivering record traffic and a re-acceleration of growth heading into the peak real estate season.”
Traffic Growth Driven by National Marketing Campaign
Trulia launched its national marketing campaign in mid-March with its first commercial on TV and advertising across online, mobile, and radio. The second phase of Trulia’s national marketing campaign launched on May 12 with a second commercial and the announcement of a $50,000 Home Give Away Sweepstakes. Knowing that the down payment is major obstacle to home-buying, the winner of the sweepstakes, that runs through end of June, will win $50,000 to a down payment or any other home expense they choose. The sweepstakes was announced because according to a survey of renters that wish to buy a home, the biggest obstacle to homeownership was coming up with a down payment. [1] The winner of the sweepstakes will win $50,000 to use toward a down payment for their dream home – or any other home expense they choose.
Trulia recorded more than 51 million monthly unique visitors in May 2014, up 47% from May 2013. This was an acceleration from 42% growth in Q1 2014 compared to Q1 2013. Breaking this down further, Trulia standalone’s audience in May 2014 grew by 29% compared to May 2013, prior to the acquisition of Market Leader. This was an acceleration from the 18% growth rate for Trulia standalone in Q1 2014 compared to Q1 2013.
ABOUT TRULIA, INC.
Trulia (NYSE: TRLA) gives home buyers, sellers and real estate agents all the tools and valuable information they need to be successful in the home search process. Through its innovative mobile and web products, Trulia provides engaged home buyers and sellers essential information about the house, the neighborhood and the process while connecting them with the right agents. For agents, Trulia, together with its Market Leader subsidiary, provides an end-to-end system that enables them to find and serve clients, create lasting relationships and build their business. Founded in 2005, Trulia is headquartered in San Francisco with offices in New York, Denver and Seattle. Trulia and the Trulia marker logo are registered trademarks of Trulia, Inc.
[1] Conducted online within the United States by Harris Interactive on behalf of Trulia from November 18-20, 2013, among 2,030 adults. For complete survey methodology, including weighting variables, please contact pr@trulia.com.
