116 E Broadway St, Portland, TX 78374

Eastcliff Elementary urgently needs improvement in communication, organization, and staff training — especially in confrontation and de-escalation. The lack of structure is concerning, starting with the principal’s leadership and extending to the staff.Today, during drop-off, another parent cut me off in the designated safety lane, forcing me to slam on my brakes while driving barely 5 miles per hour. My daughter, who had just unbuckled to grab her backpack (as we were next in line for staff assistance), hit her head on the dashboard due to the sudden stop. This situation could have been avoided entirely if staff were effectively monitoring and intervening when unsafe driving occurs.When I got out to address the issue, the gym teacher on duty stood by silently, offering no acknowledgment or correction to the reckless driver. If staff are assigned to manage student and driver safety, they should be trained and empowered to enforce it — not just stand there.A school should be a place where parents trust that their children’s safety is prioritized, not where poor communication, lack of accountability, and untrained supervision put them at risk. Eastcliff Elementary needs serious attention to staff preparedness, principal involvement, and basic safety procedures before someone is seriously injured.