Trulia Real Estate Blog

Trulia Becomes Part of Newly Formed Zillow Group, Enters Next Phase of its Mission to Transform the Real Estate Industry

Pete Flint, CEO
February 17, 2015

Today is an important milestone, as Trulia is now officially joining the newly formed Zillow Group, which houses a portfolio of the largest and most vibrant U.S. real estate and home related brands on mobile and the Web. 

Trulia joins Zillow, HotPads and StreetEasy in Zillow Group’s portfolio. These four brands will continue to pave the way for greater transparency in real estate. Zillow Group also includes business brands ActiveRain, Diverse Solutions, Market Leader, Mortech, Postlets and Retsly.

Together with Zillow, we have an incredible set of people and assets that are set to continue to revolutionize the real estate industry for many years to come.

For our users, not much is changing right now. Zillow and Trulia will continue to help consumers, offering great experiences for people whether they’re buying, selling, renting or financing and both will remain great places to connect with local professionals. The combination means we’ll be able to innovate faster, and create more products to help people make the biggest financial decision of their lives.

For real estate, mortgage, and rental professionals, the combination will create many more opportunities to connect with consumers. And, by operating both brands under one roof, we will be able to develop and deliver even more advertising and software solutions that help local professionals grow their businesses.

With the closing of the deal, I’ll be taking a seat on Zillow Group’s board and moving out of day-to-day operations.

It’s a tough decision to move on, but one thing that has helped me process my personal transition, is knowing that I’m leaving the company in good hands. I’m thrilled that Paul Levine will become president of Trulia reporting to Spencer. Paul has been at Trulia for 4 years and has managed large parts of the company. He also has extensive executive experience from leadership roles at companies such Yahoo!, E*TRADE, and Current TV, that he’ll bring to bear in his new role. 

The Trulia team is extremely excited to join the Zillow Group and continue to provide great products for consumers and professionals for many years to come.


Trulia Free Gift or Re-Gift Program To Wrap Up at the End of January

There’s now one week left to play the Free Gift or Re-Gift game on Trulia. Beginning the day after Christmas, Trulia mobile app users around the country began finding an instant win game called Free Gift or Re-Gift as they searched for homes. Just like Trulia, the new game gives users another way of making their home search a little easier, and more enjoyable. The game was designed as an engaging and light-hearted instant win game within the apps, to give users a laugh during what can be a stressful process – looking for a home. 

Users can play every day from either their iPhone or Android device by tapping on the present icon that lives on their app’s homepage. With a simple swipe, they can “unwrap” their gift to determine if they are instant winner. Some people get virtual gag gifts, which they can regift on Facebook and Twitter. Others who are more fortunate, score a gift card to help them on their home search. Trulia partnered with Uber to provide users a free ride which they can use to tour open homes, and Wayfair will help them kick-start the home decorating process.

In the days following Christmas, when millions of people receive new smartphones and tablets, Americans download apps from coast to coast at record pace. Trulia’s program has not only provided a fun, useful game, but helps the company engage with its users, new and old.


Welcome Home to Trulia’s New Headquarters

A true Silicon Valley urban legend, Trulia was originally launched out of a dorm room in 2005 at Stanford University in Palo Alto. Since then, the company has grown from two users (co-founders Pete Flint and Sami Inkinen) to 55 million per month. On the corporate front, the offices have kept pace with Trulia’s meteoric rise, growing from a humble dorm room office to four offices nationwide: San Francisco, Bellevue, Denver, and New York.

From a handful of employees to over a thousand dedicated, smart Trulians, we have grown to be strong and mighty. Along the way, we experienced an IPO, acquisition, and merger. Quite the ride!

Now I am pleased to add one more major milestone to the list: a brand new home.

Welcome To Trulia's New HQ

Welcome To Trulia’s New HQ

At the end of 2014, Trulia moved its San Francisco headquarters into a state-of-the-art new building, located downtown in a dynamic, growing area next to a major transportation hub project, the Transbay Terminal. Our new home at 535 Misson Street is one of the first LEED Core & Shell gold pre-certified office towers in SF. The buildings advanced mechanical systems, high performance skin and water usage efficiencies promote sustainability while ensuring a high level of comfort and productivity.

The company culture, rooted in openness, respect and trust in each other, has endured over the years, and we initially scoped out moving to a new headquarters that could handle the company’s rapid growth, creating an environment that would nurture that culture was paramount.

Trulia partnered with Rapt Studio to create a new 80,000 square foot space that reflected our culture. Trulia unites people with their homes, and homes with their communities. So, together with Rapt Studio, our incredible team worked to design a space to portray the building of community in the project. The overall concept of a tree was chosen to drive the spatial treatments and material transitions throughout the space. Upon entering, the plan radiates into rings of spaces, materials and textures, signifying the building and strengthening of the community. All the rings converge on the point of arrival, right at the heart of Trulia. Rapt expressed the concept sometimes literally, as seen in the fissure that opens up over the library space on each floor, as well as the wood finishes and furnishings throughout the space.

Fissure feature on library ceiling recalls a tree

Fissure feature on library ceiling recalls a tree

Floor-to-ceiling windows allow natural light to pour into the space. Non-orthogonal configurations create unique open collaboration opportunities that act as living rooms within the open plan.

Seating area that overlooks the neighborhood

Seating area that overlooks the neighborhood

Accent lights, furniture and wall treatments were all pieces that could be used to furnish a home. The result was a space where people could relax as easily as they could work. For a company devoted to the perfect home, we expected nothing less.

An employee committee worked together to name all the 80+ conference rooms. They are all based on the concept of ‘home.’ and range in names from fictional homes such as The Deathstar, The Bat Cave, or Little House on the Prairie to San Francisco neighborhoods, and even to homes that animals live in, such as a Dog House or Lion’s Den.

The Bird Cage conference room

The Bird Cage conference room

Coming to work at Trulia will never be the same, thanks to the attention to culture and detail that went into designing the right space to represent and support Trulia’s culture. If you’re interested in learning more about Trulia or joining the team please check this out.


No Chimney? No Problem! Enter for Chance to Win $500 for Your Holiday Shopping!

Does your home have a chimney for Santa to shimmy down to deliver gifts this year? Chances are, it might not. We searched high and low, pouring over countless real estate listings for mentions of fireplaces and chimneys across the country to find out how many homes are Santa-friendly.

While fireplaces are a fairly common amenity for those cozying up to loved ones over the holidays, we discovered that for new homes chimneys are rare. After all, a gas fireplace — or even a decorative mantel — doesn’t require an old-fashioned masonry stack. (Plus, some new brand new homes with “real” fireplaces don’t need a chimney to vent.)

So if your home doesn’t have a chimney, how do kids think Santa manages to get the presents under the tree?

We want to know! Send us a video of your child’s cute answer for the chance to win some extra holiday spending money.

We’ll select 10 submissions at random — each winner will score $500 and Trulia will make a matching donation to our charity partner Toys for Tots to help ensure that children in need can enjoy a happy holiday season. As of last year, the program distributed over 469 million toys to over 216 million children! Spread the good cheer by donating directly to Toys for Tots here.

How to enter

Film a quick video of your child answering the question, “How does Santa get into a home without a chimney?” Share your video with us on Facebook, Twitter, YouTube, or by email between Wednesday, November 26 and midnight on Monday, December 8, 2014 and you’ll automatically be entered for the chance to win $500 towards your holiday shopping!

On Facebook, “like” Trulia (if you are not already a fan) and post your video on our page. On Twitter, follow @Trulia, then tweet your video and tag our handle. Either way, your post must include the hashtag #NoChimneyNoProblem to be entered in the sweepstakes. Alternately, upload your video to YouTube and include #NoChimneyNoProblem in the title.

Not on social media? You can also email us your entry at Be sure to include #NoChimneyNoProblem in the subject line.

Before submitting, please read the Official Rules to make sure you are eligible.


Your Chance to Win a Freakin’ House!

The hot housing season might be coming to an end, but it’s still not too late to find your dream home.

Today, we are proud to announce a new and exciting way to win a free freakin’ house* with Trulia’s Finders KeepersYou should know, however, this isn’t your traditional home giveaway. This is Finders Keepers, an interactive game that takes you through a series of fun challenges leading you to that ultimate prize – a freakin’ house!*


Here’s how it works:

  • Register. It’s free and takes literally a few seconds.
  • Complete the five challenges before October 10. Don’t worry the “challenges” aren’t challenging at all. In fact, they’re just entertaining.
  • Then, three lucky finalists will be flown to a top-secret, yet totally awesome, location where one finalist will be awarded the grand prize! (And trust us, the remaining finalists will not go empty handed.)


Sounds pretty cool, right? Just wait, it gets better.

During your hunt, you have the ability to win over $40,000 in bonus prizes along the way! Online furniture store Wayfair is offering players the chance to win all types of goodies JUST for participating.


The first challenge is now live so click here to start playing today! Once each challenge is complete, you will receive email updates on when the next challenge will be available to play.

Now go on, have fun, laugh a lot (it’s good for you) and find that house! You know you want to. Good luck and happy hunting!

*Prize awarded as a $350,000 check.


Trulia Wants to Help You Live Rent-Free For A Year!

Sophie-Charlotte Moatti
August 27, 2014

We get it. Rents are skyrocketing and the competition to find a rental can be fierce. But the process doesn’t have to be painful.

At Trulia, we’re committed to being a leading resource for finding a place to rent – in fact, we want to make finding your next place so easy, it’s actually enjoyable! Whether you’re on the road checking out the latest rentals to hit the market or searching online from home, Trulia simplifies the home search process by delivering block-by-block insights about a neighborhood along with detailed photos and features of the home. We’ll also alert you via a push notification or email whenever a home that fits your must-have list becomes available in your dream neighborhood – to help you be first in line to check it out and submit your renter’s application.

All in all, we’re laser focused on giving renters the best web and mobile tools possible, but we’re not stopping there. To take this a step further and help renters everywhere*, we’re launching a new contest where one lucky person can win $25,000 — allowing them to live rent-free for a year!


The contest runs through Sunday, September 21, 2014, at 11:59PM PT, so act fast!

Entering is easy. Just go to and provide your first and last name along with your email address. For more details, check out the official rules. Spread the word and tell your friends! It’s easy to share the contest through our Facebook page or Twitter.

*U.S. residents, sorry rest of world.


Congratulations to Trulia’s $50K Home Giveaway Winner – Teresa W. of Charlotte, FL!

A few weeks ago, we wrapped up our $50,000 giveaway sweepstakes, and we’re thrilled to announce Teresa W. of Charlotte, FL as our lucky winner!


“I couldn’t believe it at first. When I believed it, I didn’t sleep all that night. I was thinking about everything that I wanted to do and give my grandkids. I’m just ecstatic and can’t believe it actually happened.” 

A loving grandmother of a 7-year old girl and a 10-year old boy, who currently live with her and her husband, Teresa didn’t believe us when we first got in touch with her to tell her the good news. But once she realized that we were the real deal, she was so stunned and excited that she couldn’t sleep!

“You’ve changed my whole life, I’ll tell you that.”

Currently living a newly-bought home that’s a little too small, Teresa plans to use her winnings to add an extension to the house – giving both of her grandchildren their own separate bedroom. And if she has money left over, a trip to Disney World may be in their future.

Congrats again to Teresa and her family. We are so happy to be able to help them complete their dream home.



Today Marks a New and Exciting Chapter for Trulia as We Agree to be Acquired by Zillow

Pete Flint, CEO
July 28, 2014

Today, we have some exciting news to share, as Trulia is embarking on a new and exciting chapter. We’ve signed an agreement to be acquired by Zillow, which will enable us to accelerate our efforts to revolutionize the home search process for consumers, help professionals build their businesses and create additional value in adjacent markets. I’m excited about the benefits this combination will bring to the consumers, agents, brokers, franchises and data providers we work with every day.

Over the last 10 years, we have successfully built Trulia from the ground up by staying focused on our vision – to fundamentally improve the way that home buyers, sellers, renters and home seekers find a place to live and the way that agents and brokers connect with them to power their businesses. It’s clearly been working and today’s news further validates and invigorates our mission. It is also a reminder that our journey has really just begun.

Zillow will acquire Trulia in a stock-for-stock transaction in which Trulia stockholders will receive shares in the combined company equivalent to 0.444 shares of Zillow for each share of Trulia, and will own approximately 33% of the combined company at closing, on a fully diluted basis. At closing, I will remain as CEO of Trulia reporting to Zillow CEO, Spencer Rascoff, and will join the Board of Directors of the combined company. In addition, a second member of the Trulia board of directors will join the board of the combined company.

Trulia and Zillow will maintain our individual consumer brands and operate as separate companies. The combined company will offer buyers, sellers, homeowners and renters access to vital information about homes and real estate and provide advertising and software solutions that help real estate professionals grow their businesses.

Together, we will create an even stronger organization by bringing together the shared talent, technology and deep industry relationships of Zillow and Trulia. We can align our time, energy and resources into building the best online real estate experience by accelerating innovation on mobile and desktop platforms and providing more valuable tools and services to consumers and professionals. We can also work together and in partnership with the real estate industry to ensure more free data is made available to consumers, which can empower people to make better decisions. With broader and seamless distribution, home sellers, agents, participating brokerages, franchises and MLSs will be able to reach an even larger audience of consumers. Finally, together we can offer shared services and marketing platforms for advertisers to enhance productivity and deliver great return on our customers’ investment with us.

Additional Information about the Proposed Transaction and Where to Find It

I know this announcement may come as a surprise for some of you. Over the years, in this first chapter, as we have participated in the growth of the industry with Zillow, mutual respect grew. We believe that combining with Zillow will allow us to do much more together than apart.
It has never been a more exciting time to be in the real estate industry. Here’s to the next exciting chapter!
Additional Information about the Proposed Transaction and Where to Find It

In connection with the proposed transaction, Zillow and Trulia expect to file a joint proxy statement/prospectus with the SEC, and Zebra Holdco, Inc. expects to file with the SEC a registration statement on Form S-4. INVESTORS AND SECURITYHOLDERS ARE URGED TO READ THE REGISTRATION STATEMENT AND JOINT PROXY STATEMENT/PROSPECTUS (INCLUDING ANY AMENDMENTS OR SUPPLEMENTS THERETO) REGARDING THE PROPOSED TRANSACTION WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. Investors and securityholders will be able to obtain free copies of the registration statement and joint proxy statement/prospectus (if and when they become available) and other documents filed by Zillow and Trulia at the SEC’s website at Copies of the documents filed by Zillow with the SEC will be available free of charge on Zillow’s website at or by contacting Zillow Investor Relations at (206) 470-7137. Copies of the documents filed by Trulia with the SEC will be available free of charge on Trulia’s website at or by contacting Trulia Investor Relations at (415) 400-7238.

Certain Information Regarding Participants

The respective directors and executive officers of Zillow and Trulia and other persons may be deemed to be participants in the solicitation of proxies in respect of the proposed transaction. You can find information about Zillow’s executive officers and directors in Zillow’s definitive proxy statement filed with the SEC on April 17, 2014. You can find information about Trulia’s executive officers and directors in Trulia’s definitive proxy statement filed with the SEC on April 22, 2014. Other information regarding the participants in the proxy solicitation and a description of their direct and indirect interests, by security holdings or otherwise, will be contained in the joint proxy statement/prospectus and other relevant materials to be filed with the SEC (if and when they become available). These documents can be obtained free of charge from Zillow or Trulia using the sources indicated above.


Trulia to Launch New Real Estate App for Android Wear, Bringing the Future of Home Search Closer

Kira Wampler, CMO
June 25, 2014

Trulia has been laser-focused on delivering the real estate industry’s simplest, most helpful mobile products. And today, we’re excited to announce that we’ll be launching a new mobile real estate app for Android Wear once it’s available in the coming weeks. Earlier today, Trulia’s app was highlighted at Google I/O 2014, the annual developer conference featuring highly technical, in-depth sessions, and showcasing the latest from Google’s product teams and partners.

At Trulia, we are defining the future of home search by leveraging the latest technologies to deliver a simpler and more enjoyable experience for home seekers. With more than 19.0 million monthly unique mobile visitors on Trulia already as of March of this year, the number of people who search for homes on their mobile devices will only continue to grow. We have no doubt that as wearable tech becomes more prevalent, these devices will become key house hunting tools given how important location and context is in the search for a home.

Key Details of Trulia’s Android Wear App:

  • With a direct connection to Trulia’s app for Android, Nearby Home Alerts are fed directly to the wearable display – giving home seekers the first look at new homes that come on the market near them.


  • From their wrist, users can swipe through photos and key home details about a property.


  • With one touch, they can save the property for later access from their desktop, tablet or smartphone, or contact an agent to schedule a viewing.


  • The app will be available for free on Google Play in the coming weeks.

Earlier this year, Trulia released two major upgrades to Trulia’s top-rated real estate app for the iPhone and Android phones earlier this year.  In February, Trulia redesigned its app to make it as immersive and visual as being at an open house, including full-bleed property images, easy-to-navigate photo galleries, and beautiful heat maps to visualize important neighborhood details such as crime, schools, and home prices. In May, Trulia launched Nearby Home Alerts, a one-of-a-kind feature that instantly alerts buyers and renters to new homes for sale. Every time a user is within a certain radius of a new home that’s been listed in the last 24 hours, this fully customizable push alert sends them all the details.

This announcement also follows the release of Trulia’s real estate app for Amazon Fire phone last week and the development of a Trulia app for Google Glass in 2013. With Trulia’s Fire app, home seekers can instantly search for homes, and get the full picture of a home and neighborhood with hi-res property photo galleries and detailed heatmaps with essential info like crime and school ratings.

To learn more about Trulia’s current suite of mobile apps, visit


Updating Our Privacy Policy and Terms of Use

Today, we’ve updated our privacy policy and terms of use to harmonize them across the Trulia family of companies. We encourage you to review them. Thanks!