The top 3-4 spots on a Google can be bought as 'ads'. These ads fall under the category 'PPC', or pay-per-click. If you want one of those spots, you pay for the 'keywords' that will get you there. They are usually very expensive, but all it takes is a call to Google to find out how much it will cost you.
SEO is 'search engine optimization', and has more to do with your site being found in searches in an 'organic' manner. Organic would be all searches NOT paid for in ppc. Everything that falls under those paid searches on Google (they are also on the right side of the results page), are 'ads' and not organic. There are sites that can help you rank higher in organic searches.
What's the difference between the two? Ppc gets you consistent results but costs a lot. Many consumers won't look at paid ads on search results b/c they know they're ADS. So they look below, where the organic results start, believing (maybe) that they are more legitimate results and got there from 'natural', organic ranking.
Hope that wasn't too confusing. It's my 2 cents from experience.
Boca Raton-Miami Beach, FL... more
If I am out with buyers for months on end, I am working for them. However, in our state, unless you have a contract (Buyer Agency), you are automatically a subagent of the seller. I don't want to represent the seller. When I explain what my limitations are as a subagent of the seller, they understand and are more than happy to sign. There really is no good reason for them not to unless they just don't care to be tied down to one agent in which case, I don't care to be tied down to them.... more
Hi Erin - it really depends on what kind of website you're looking to build. If you just want something that gives out a little information here and there and acts as a tool to help buyers and sellers get to know you better, then you may want to consider a free web building app like Weebly - that's what I used to build my website. The only real cost I have is to keep my domain name registered.
However, if you're looking for something with Property Search capability and Contact Management tools, then you'll be paying anywhere from $15 a month or more. Point2Agent has been mentioned already. There's also AgentBizzup and scores more out there. If you plan on going this route make sure to ask them to provide you with examples of working websites so you can get a better idea of what they actually look like.