The wonderful views of the ocean, especially at sunset (on a clear day and we've had more than many people realize!) . Oh, and much more parking than most other areas of San Francisco. Houses have yards. It's a great place if you want to live in San Francisco but not have to deal with too much hustle and bustle at home.
The quiet of the area makes it a great place to raise a family. Very safe. A lot of families with kids live in the Outer Sunset and Parkside areas.... more