I have had the enhanced Realtor.com package for years that allows you to showcae your listings with multiple pictures & virtual tours which is costly enough if you primarily a listing agent. I think their fees for featured listings at the top of the page are very expensive & most of the time are not what the consumer is looking for anyway. Like Dan said most will go to their desired price range before anything else. As for return on investment, I agree Realtor.com is very overpriced but since it is connected to NAR it is important to have some presence there. However I think I receive better results from advetising on Trulia & Zillow.... more
Take from someone who has been working with developers most of her professional life, when trying to "break in" to the builder market, it's all about WHO you know, rather than WHAT you know . The builder network is still--even 20 years after I started working with them--largely a tightly knit group of men who all know one another and tend to travel in the same circles. As a result, if you "break in" with one of them, you'll find the doors to the others opening with greater ease. The problem is working with the first builder.
You can start by joining the Building Industry Association or BIA and the NAHB or National Association of Home Builders. There are categories available within both organizations for Realtors. Attend all the function and get to know the "players" in the market. Some of the highest level executives will attend these functions, so it not uncommon for Realtors and others to get to know the owner of the development company or the president of the firm. If you work on building relationships, it does make the call to the office during work hours more likely to be accepted.
Finally, a lot of perspiration must accompany aspiration. In other words, there is not substitute for visits to the developer, leaving notes, messages, telephone calls, offering help in determining comparables for new communites, and, generally, making yourself "known" to those in the proper places within the development company. If you find that many of the developers are using a real estate agency that specializes in new home developments, then go to work for that company. Later, as developers get to know you personally, you can branch out. You'll find however, that new home agents do (and must know) things that are quite different from that of a resale agent, so obtaining training from a real estate brokerage that specializes in new homes is never a bad idea.
Good luck and tell us how it all work out!
Grace Morioka, SRES, e-Pro
Area Pro Realty
San Jose, CA... more