I know that there are some older houses that buyers get concerned about. Nobody likes to sleep in a house that has even the smallest chance of having asbestos in it. That doesn't make anybody feel safe. I wonder if you can get certificates for the houses that you look at. http://www.asbestop.com.au... more
Now in early 2015, PPC is much more expensive. It still works very well provided you actually have a mechanism like a squeeze page in place to get the conversion. You must offer the potential client / lead a reason to raise their hand and say yea I want what you are offering.
Once you get at least their email address in exchange for your bribe - free offer, report, etc., then you can establish a relationship with them by drip emailing on them a minimum of 7 to 10 times. If they don't know you and you don't give them a compelling reason to raise their hand, then spending money on PPC is like flushing your money down the toilet!
Your offer must be good enough and they must want it bad enough to actually give you their email address. The more info you request in exchange for your freebie, the harder it is to get them to opt-in. If you ask for fist, last, email, phone, address, you are pretty much wasting your time. Would you rather have at least a leads's email address or nothing at all? Try giving more things away. You'll be pleasantly surprised by the power of reciprocity.
Your emails must posture you as someone who really is looking out for their best interests and who really is trying to help them. Give them important information or things like buyer walk-through sheets, or give them links in your emails to other pertinent resources. I think as Realtors / Type "A" personalities, a lot of times we are afraid to give things away for free or direct prospects to other information sources. So again, my response is, do you at least want a crack at them by at least getting their email address or are we so paranoid that we are just going to let them walk away, so-to-speak.
Give them some good info, if they're going to walk, then they're going to walk. We can't get them all. I hope this helps someone. Good Luck! Thanks.... more
Zillow has been absolutely wonderful for me. I have used them for just shy of 4 years and am generating a mid six figure income in a market where the average sale price is about 110k. Trulia was a FLOP for me as was Realtor.com (although 15 years ago Realtor.com was wonderful) Postcards work well for me and I am about to try BoldLeads for more listings since 90+% of Zillow leads are buyers.... more
Did you have a specific question? A lot of the issues in transferring brokerages depends on whether the new brokerage is a member of the same Realtor association that you are currently a member of.... more
Quite vexed on how to respond. I find that every time I pay nothing, zero, I get the most amount of leads, both sales and rentals. Then I go ahead and make a commitment to pay for a little while, and get zero leads, real or otherwise.
Boca Raton, FL... more
Participate consistently. The most valuable use of Trulia for our business is not so much in producing leads but verifying for potential home buyers and home sellers that I am an active agent with listings, good referrals and knowledgeable. When making a decision on what agent to use consumers will "check you out", they will google your name and there needs to be an internet presence.... more
As many others have documented real estate transacting customers do use the internet, and they do start many, many months before they are ready to deal with an agent or transact.
NAR, MIT, and others have studied and documented this. Many coaches and seminars address this topic. To be successful with internet leads you need to understand that most people start with the internet and they start long before they are ready to be converted into a transaction.
Internet real estate lookers seek relevant, free, no-obligation content. Studies say that most of them will work with the first agent who they contact, as long as that agent doesn't chase them away trying to turn them into now business. MarketLeader's various webinars explain this really well.
Working internet leads is like growing trees. You need to have the attitude that the great majority of them need to be nurtured and contributed to for a long time before they are ready to transact. And yes, there are always a few pieces of now business mixed in with the long term stuff.
Effectively working internet lead generation systems requires plans, systems, patience, discipline, organization and follow-up. The serious teams know how to do this. And many coaches will teach you. You can grow sizable results based on a commitment to proper followup of internet leads.
In our market area AgentJet, Boomtown, Commissions, Homegain, MarketLeader and other leads all compare approximately similar in quality. These leads are generally *NOT* looking to be turned into a transaction in the next 30-60 days! They are seeking relevant content, for free, on their timetables, and will exhibit reasonable loyalty if properly nurtured. No matter how much sunshine, fertilizer, water and seed you dump on a field you cannot, however, force a crop to grow overnight.
If someone tries one of these companies and complains about the quality of the leads and the cost we believe it is because they were expecting instant, near-term, next 60 days time results.
As Leo Pareja told us when we were asking his opinion of another internet lead generation system,
"Yes, you can make money with these. You do, however, need to have a system..." Leo was very understated! If you want to be successful with internet lead generation you need to study how it works, get your expectations in line with today's consumer behavior, build your system, and then start spending the money.... more