The answer is a resounding YES. With print advertising going away, you must justify your fee for service. Besides that exposure is the number 1 reason why a seller hires you.
The other advantage is that if your sites can pinpoint hits and market activity directly to the seller, similar to Prudential's Online Seller Advantage (OSA), the seller recieves the info. automatically, and therefore, your job to get that price reduction, makes it so much easier.
The other advantage is being able to get leads for the property to you on an instantaneous basis. It works for you and for the seller also. A great tool being BETA tested with Prudential New Jersey Properties, only, is REALTOR.com's 1st responder in which the listing agent gets texted and emailed any leads in an instant when there is an inquiry on their listing. AND WITH NO REFERRAL FEE ATTACHED TO IT - NONE.
I believe an agent needs to look at the companies that can provide their associates as many sites as possible for their listings with feedback and instant response system and with little or no cost to the agent, especially in the current market we are in. Prudential is the answer.
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http://www.prunewjersey.com/pages/careers.cfm - Thu Nov 6 2008, 08:51