Julie,
I admire your gusto and commitment to selling your home. It is gutsy to give your email information to a forum of mostly Real Estate Agents. I have a different take on your predicament. I have at least 4 calls a week from prospective sellers wishing to sell there home. The question you have to ask yourself is ‘do I want or need to sell and why’. There are 1,000’s of great reasons to sell your home in this market. If you are going to buy another home this is one of the best reasons, you sell and buy cheap.
When you are going to look at home are you going to surf zillow.com or trulia.com or realtor.com or 113 more.
Probably not you’re going to call an agent. That is what your buyer is going to do and if you are not on the MLS you will miss that buyer. Prescott has 1 out of 100 selling right now… what will you do to make your home stand out?
Pictures, Marketing both web and paper are good, but then what?
In any marketing class your will be taught that 85% of all marketing is price. It is truer today in the real estate market than ever. The information is out there and as you can tell from zillow.com or trulia.com the information doesn’t need to be accurate to give your Buyer a perception of value. I am not saying that this information is not accurate but more that it doesn’t matter. Perception is more important than accuracy. So if the perceived value on zillow.com is 241,000 or ranged 192,800 - $255,460 with the market decreasing by -$12,500 every 30 days as of 07/02/2008 that is reality….
There is no real estate agent that will overcome that reality. It usually cost more to keep trying to sell than selling in a down market. Time is your enemy, the longer you try to sell the less your home is worth.
That being said if you want to sell. I mean really want or need to sell call a Realtor, get your price right and sell. If you are hoping to sell keep doing what you are doing, eventually it may work.
Now is a great time to sell your home for the right reasons. If I didn’t believe this I wouldn’t be in business.
Hope you do well in what ever you decide….
Brad Bergamini
Search on your own
http:// www.theprescottmls.com - Thu Jul 3 2008, 11:26