Marketing Director for Bluegreen Corporation
March 2007—present
Responsible for strategic & tactical marketing plan with a core focus on performance and ROI analysis: lead generation, market analysis, competitive analysis, segmentation, diversity marketing, web strategy and implementation, digital marketing optimization, brand development, media planning, unpaid marketing, direct mail, print, broadcast advertising, events, sales support, sales conversion analysis, people management, vendor management.
Product Manager for IBM SurfAid Analytics
January 1999—March 2006
Responsible for formulating a long term business strategy, outlining a resulting roadmap, documenting technical design specifications for new applications, and bringing new product offerings to market. In previous roles with SurfAid, was responsible for managing customer accounts, planning team growth strategy, prioritizing business requirements and delivering frequent presentations and workshops.
Web Strategy Consultant for Advanced Micro Devices
March 2006—October 2006
Responsible for working with corporate executives and IT professionals to direct the development of new web based programs.
Business Transformation Manager for Direct Energy
October 2006—March 2007
Responsible for leading IT organizations through large-scale development projects with special focus on using Agile Methodology in strategic, web-based initiatives and measuring resulting business value success.