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About Me
*[disclaimer] Any comments and contributions which I may provide on Trulia, or other electronic or print media, does not establish an agency relationship with any party. All parties in need of legal, accounting, tax, or real estate advice are urged to direct same to a specific licensed professional of their choice for review of all details.
Creating comfort and building relationships have been Brian Copeland’s forte throughout his diverse career. Brian jokes that he’s done everything from being a mall Easter bunny to running a successful music publishing company. Brian holds a master’s degree from UT, Knoxville in communications management and was chosen as Greater Nashville Association of REALTOR’s Rookie of the Year, selling more homes than any other like-agent in the metropolitan area. In 2007, he was selected by Real Estate Magazine as one of the nation’s Top 50 REALTORS on the Rise. He is a gold and platinum award winning agent. In the challenging 2008 market when most agents' business is down 5 to 50%, Brian business is up 58% from 2007.
Brian has appeared on multiple episodes of reality realty TV shows on HGTV and The Learning Channel, including "Flip That House," "House Hunters," and "Goodbuy/Badbuy" (which begins airing in 2009). He prides himself on his 18 hour average from the time he starts looking with a buyer to placing the contract on the perfect home. His home sellers are getting 98% of their list price with an average of 42 days on the market. Brian is also a 1031 exchange experienced agent for the tax savvy investor. Brian is a Certified Residential Specialist (the pseudo PhD of real estate with only 4% of all REALTORs holding the designation) and serves as the Middle Tennessee district rep. He is also known for his creative home listing marketing strategies. Brian is the creator of Real2Reel, an innovative way to tour and sell a home. He recently unveiled his latest marketing tool with BCTV. Brian has received national awards for his real estate marketing innovations and has been featured in Residential Specialist Magazine, REALTOR Magazine, Real Estate Magazine and Homes.com.
In his spare time, he enjoys graphic design, videography, technology, technology instruction and spending time with his family of animals.. three Maine Coons, on Chihuahua, two Banty chickens, two miniature goats and two bunnies.
Village Real Estate Services
615 Woodland Street
Nashville, Tennessee 37206
(615) 369-3278 x110
(615) 554-6177 / direct
www.nashvilleandbeyond.com
Creating comfort and building relationships have been Brian Copeland’s forte throughout his diverse career. Brian jokes that he’s done everything from being a mall Easter bunny to running a successful music publishing company. Brian holds a master’s degree from UT, Knoxville in communications management and was chosen as Greater Nashville Association of REALTOR’s Rookie of the Year, selling more homes than any other like-agent in the metropolitan area. In 2007, he was selected by Real Estate Magazine as one of the nation’s Top 50 REALTORS on the Rise. He is a gold and platinum award winning agent. In the challenging 2008 market when most agents' business is down 5 to 50%, Brian business is up 58% from 2007.
Brian has appeared on multiple episodes of reality realty TV shows on HGTV and The Learning Channel, including "Flip That House," "House Hunters," and "Goodbuy/Badbuy" (which begins airing in 2009). He prides himself on his 18 hour average from the time he starts looking with a buyer to placing the contract on the perfect home. His home sellers are getting 98% of their list price with an average of 42 days on the market. Brian is also a 1031 exchange experienced agent for the tax savvy investor. Brian is a Certified Residential Specialist (the pseudo PhD of real estate with only 4% of all REALTORs holding the designation) and serves as the Middle Tennessee district rep. He is also known for his creative home listing marketing strategies. Brian is the creator of Real2Reel, an innovative way to tour and sell a home. He recently unveiled his latest marketing tool with BCTV. Brian has received national awards for his real estate marketing innovations and has been featured in Residential Specialist Magazine, REALTOR Magazine, Real Estate Magazine and Homes.com.
In his spare time, he enjoys graphic design, videography, technology, technology instruction and spending time with his family of animals.. three Maine Coons, on Chihuahua, two Banty chickens, two miniature goats and two bunnies.
Village Real Estate Services
615 Woodland Street
Nashville, Tennessee 37206
(615) 369-3278 x110
(615) 554-6177 / direct
www.nashvilleandbeyond.com
Testimonials
"“Because of a ton of time pressures, I arrived in Nashville with a soft goal of finding a great place to live in 48 hours. Now, I wouldn't ever recommend this approach, but I would recommend Brian without a moment's pause. He is the reason that I now live in one of the coolest houses in the neighborhood that is exactly what I wanted. Brian is nothing short of amazing! If you'd like to talk or get personal confirmation, please feel free to email me at brian_haile@yahoo.com.”"
Brian Haile Tue Apr 15
Brian Haile Tue Apr 15
"“For anyone searching for a home in Nashville, TN or the surrounding area there is honestly no single individual that is better at his or her job than Brian. We had tried four realtors before we found Brian and he is by far the most professional, personable, and enjoyable individual. We felt that he spent the time upfront to listen to what we were looking for in a neighborhood, house, and price range and then went above and beyond to help us find our place in record time. In fact, we recommended him to several friends and I believe for one of them, Brian helped her find and close on a house in 8 days...He is wonderful!”"
Chad & Ashley Lykins Sat Mar 15
Chad & Ashley Lykins Sat Mar 15
"“Brian is a skillful marketing genius. Attention to detail, passion for doing what's right, and his network of agents are just a few skills that make Brian Copeland stand out as a realtor.”"
Van Christian, Developer Thu May 1
Van Christian, Developer Thu May 1
"“Brian was great to work with for my 1031 exchanges, and he is the most knowledgable agent that I have found in Nashville for the communities in which I live and work. He understands cutting edge marketing and is excellent at it.”"
Greg Bullard Tue Apr 1
Greg Bullard Tue Apr 1
"“I am so happy I went with Brian in selling my house. He came in, told me what needed to be done, I did it. Then I left it up to him. Within four days of showing I had two offers. And closed within a month. Brian is the BEST!”"
Kim Armstrong Sat Mar 1
Kim Armstrong Sat Mar 1
"“After explaining to Brian what I was looking for, he knew EXACTLY what to show me. I would have bought the first property we toured, but it was so hot that it contracted an hour before we arrived. I bought the second one we viewed...it was perfect! Because of Brian, the process was seamless. He's truly THE BEST!”"
Bob Brooks Sat Mar 1
Bob Brooks Sat Mar 1
My Q&A
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Brian Copela…'s Questions (12)
Brian Copela…'s Answers (298)
Brian Copeland answered:
Janine: I understand your frustration. The biggest issue when a seller asks someone to discount an agent's commission is a perceived lack of value. I would encourage you to challenge yourself in your listing presentation. Present it to someone who you respect a lot in real estate. Discover the holes. Do you have clear validation of yourself and accomplishments? Do you have clear sales statistics of you and your company which show your strengths and how they relate to their home? Do you have clear charts and graphs that represent you as a market expert? Do you have up-to-the-minute statistics on the market overall that show what percentage of list price sellers are getting, the percentage of homes that fail in the market in the past 90 days(expired/withdrawn)? Can you describe the condition, location and price of every home competing with the prospective listing within a 5 mile radius? Do you have a marketing plan that is visual and understandable? Do you have a bullet-proof pricing strategy? Can you give on-the-spot demographic analysis for marketing behaviors/buyer styles? Do you use professionally designed graphics and visuals that prove to the seller that their home will be presented as professionally or better than youpresent yourself? Do you treat the listing presentation like a Fortune 500 interview? Do you have a strong pre-listing package/presentation? Are you using a lap top to present? If you are using a lap top, are your slides visually strong with few words (less than five to 10 words per slide)?
My listing presentation lasts from 45 minutes to 1.25 hours. Every listing prospect gets the presentation regardless of source or how confident I will get the listing. Since I upped my game on my presentation, I have NEVER been asked to cut my commission...period (and I give one to three listing presentations a week).
Let's get to the source of clients asking for a commission cut....a perceived lack of value. Truly bring value, articulate that value and underpromise and overdeliver. I feel very blessed to not have to face the "cut commission" question. In fact, I've had clients offer me more because "you are bringing more to the table than everyone else, so you obviously can't do it for the same amount as them..." true story.
My listing presentation lasts from 45 minutes to 1.25 hours. Every listing prospect gets the presentation regardless of source or how confident I will get the listing. Since I upped my game on my presentation, I have NEVER been asked to cut my commission...period (and I give one to three listing presentations a week).
Let's get to the source of clients asking for a commission cut....a perceived lack of value. Truly bring value, articulate that value and underpromise and overdeliver. I feel very blessed to not have to face the "cut commission" question. In fact, I've had clients offer me more because "you are bringing more to the table than everyone else, so you obviously can't do it for the same amount as them..." true story.
Brian Copeland answered:
According to what you've said here, you're golden to close. This anxiety is normal. I was exactly the same way on my first purchase and drove EVERYONE nuts. The best thing you can do to ease your anxiety is to spend time out of the real estate world over the next few days. Stay busy during work by taking on a project you've been procrastinating because it will take too much brain work. In the evening, spend time with friends and tell them that their job is to keep your mind off of it all. Stay off this site for a few days, rest in the fact that you've done all you can do and keep your mind busy. You'll be worn out with all the moving by the end of the weekend!!!
Brian Copeland answered:
Actually, this is the Lewisburg, TN area. You may have better luck in finding an answer in the Lewisburg, Pennsylvania area. Bucknell University is located there. Best of luck!
Brian Copeland answered:
The national and local media have made it very clear to the consumer that lowball offers are appropriate and encouraged. While my blood pressure shoots up when I see one, I cool down and realize it's a starting point for "our dance" together in negotiations. Looks like you simply received bad advice. It's never too late however. Make a reverse offer to the buyer and see what happens.
Brian Copeland answered:
The best route is patience and counseling. There are numerous home buyer counseling programs that can help you repair your credit and get you on the path to the best. Organizations like the Knoxville Urban League have programs as well as several other nonprofits. There is simply no in-your-best-interest short cut to homeownership when credit has been damaged.
My Listings
View all 27 listings
Specialties
Historic Home Sales
Historic Replica (New) Home Sales
1031 Exchanges
Historic Replica (New) Home Sales
1031 Exchanges
Experience
Latest:
Instructor for The Approach Real Estate Marketing Concepts
December 2007—present
Previous:
REALTOR for Village Real Estate Services
May 2005—present
Certifications & Awards
CRS, Council of Residential Specialists
GNAR Education Award
Platinum Level Award
GNAR Rookie of the Year (2006)
Middle Tennessee District Rep for CRS
Top 50 National REALTORS on the Rise (2007)
CRS Promotional Marketing Winner 2008
GNAR Education Award
Platinum Level Award
GNAR Rookie of the Year (2006)
Middle Tennessee District Rep for CRS
Top 50 National REALTORS on the Rise (2007)
CRS Promotional Marketing Winner 2008
Interests
Videography
Photography
Graphic Design
My Cats and Dogs
Photography
Graphic Design
My Cats and Dogs
View Brian Copeland's...
Profile
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