Tom Tezak

Bill you have spurred a great debate, I am a fan of the flyer box or paper airplane hanger as some of you may refer to them as. I however have a slightly different approach, for the first week or so I include the price, this allows all the neighbors to get my flyer in there hand see my marketing tell their friends to buy the house in their neighborhood etc. then I remove the price to cultivate the phone lead and get the serious buyer to call me or for that matter their agent of choice. This forces the buyer to take action and if they are serious they will pursue the property. another marketing approach is to put all of your agents active listings on the back page of your flyer as well as all of his other listing flyers this now gets exposure for your property all over your community by piggybacking on the rest of the agents listings you share the synergy of the marketing your agent is doing community wide. It is important that your agent get all of his listing clients’ permission because some sellers do not see the value in this unless the benefits are explained. Good luck. - Thu Mar 13 2008, 22:23