Jennifer Skogman

I agree with your agent that having a brochure box for flyers which give all of the information about a property will hinder potential buyers from calling your agent for information, which would give your agent an opportunity to build rapport, answer questions, and possibly generate a showing for your home. I install brochure boxes and flyers because my seller clients want me to, not because I believe the flyers generate leads or buyers. After going through literally thousands of flyers over the past 12 years, I can honestly say I cannot recall ever being able to attribute a sale to brochure boxes and flyers. The 1st two dozen flyers are picked up by neighbors, wondering how much you're asking for your house.

On the other hand, I've had buyer clients tell me that they will not even write down the address of a home for sale that looks interesting to them if there's not a brochure box with flyers. This tells me that flyers are useful in a general way when buyers begin house shopping to educate themselves about prices and features. In this sense, they're more of a public service than a legitimate marketing tool. - Wed Apr 16 2008, 17:06