That's a comprehensive list, but can be misguiding.
#1 - We all yearn to be the go-to listing agent for a high end community, but that does not necessarily translate to great work. Rather than automatically focus on the agents that seemingly do a lot of high end homes in the area, I'd recommend interviewing them and a few others that may not be as experienced in the waterfront/high end homes.
#2 - not sure how this is relevant enough to be #2 on the list. As a buyer's agent, I'd perhaps agree with this more, but the primary role of the listing agent is to market the house to as broad of an audience as possible. I'm not convinced the listing agent has to be from the area (though 10mile radius is pretty wide). For example, ..a proper marketing plan/system should work in Federal Way as it would in Everett ...or anywhere in between.
#3 - Definitely wouldn't hurt, but I don't think Seattle Magazine is the final authority in who's the best in the industry. I read somewhere they survey 31,000 home buyers each year. As of June 2008, there are over 28,000 members of the local MLS (NWMLS). Of the 31,000 buyers surveyed, how many responses did they get? How many of them bought more than one house in the same year?...probably very, very few ..if any. So if I turned in a survey for my agent and I gave him/her a glowing review ....does that mean he/she gets a Best in Client satisfaction award? If someone knows how Seattle Magazine does it, I'd love to know...cause I'm on the opinion it's a marketing gimmick. Much like the "awards" that JD Powers gives out. Did you know the company that "wins" has to actually pay for the plaque that is "awarded?" What if I got lucky with this particular agent and he/she is normally just average?
#4 - very important to know. Everyone has a different marketing plan / philosophy and it has to make sense to you and make also make sense in how much money you're paying for it.
#5 - the gap between list and sales can be easily misleading. If I pressured all my clients to list their house at a low, low price....my stats for the list price to sale price delta would be amazing. I could even claim that my listings sell for more than they are listed for sometimes! ... but that's wouldn't be telling the whole story...actually, it would be a very inaccurate story.
#6 - this is a fun metric to play around with, but if you really think about all the variables that play into how fast a house sells, ....you should realize that this metric really doesn't say anything of value. Some of those variables are ... price, condition of house, location, market conditions and luck. In the hey-day of the market of 2005/2006 ... houses would sell hours after they hit the market. Was that because of the listing agent's sheer genius... unlikely. It was a condition of the market. Likewise in this slow/flat market, ...if you priced a house $100K under true market value ... it would likely still sell very fast .....which has nothing to do with how "good" the listing agent is.
Keep in mind that waterfront homes is a unique property. Depending on you exact location, it could even be seen as rare properties. Scarcity usually has value, but the challenging part of waterfront homes is the subjective value of it. If I've had a few waterfront properties before, I may not perceive as much value of the waterfront as someone who has been trying to buy their first one for a long time. Numbers wise, there is of course a huge premium for waterfront. Whether that's $50K, $75K, $100K, ...$250K ... is somewhat subjective. ....This is where a bit of luck comes into play. If a buyer is out there right now looking for something just like your property, ...then it could sell very fast ...if they perceived the value to be close to what you have it listed at.
Okay....so ...what kind of criteria should you use then?! ... I liked your #4. I agree with Stacey that you have to get along and be able to build trust with your agent. It could be a long journey and the last thing you want is to have to work with someone you clash with every time you talk. The best way is to take the time to sit down and interview several agents. Lots of people claim 3 ...but if you can afford the time, more than 3 would be good. At some point, you will be able to see who stands out and why (sometimes good, sometimes bad). Think of the agent as your personal real estate consultant. What are they going to bring to the table that is unique and effective. ...and of course...how much is all of this going to cost you?
I hope I didn't come across as slamming your metrics. They do seem legitimate and reasonable metrics to hold an agent to, but many of them can lead you in the wrong direction if you relied on it heavily.
If you want some more clarification, or if any agents out there want to chime in with agreements or disagreements, ...by all means. - Tue Jul 22 2008, 23:17