Lise Desormeaux

Lise Desormeaux
CEO-RMR Real Estate Marketing Results, Inc.

Lise Desormeaux became an agent of change in real estate by doing what others dismissed as absurd. She listed properties with better incentives for buyer agents for homes that weren’t selling, and bet her reputation on the impact of a well decorated home against the standard timeline an average house stayed on the market. While colleagues laughed at her for wasting time on ideas that couldn’t possibly work, she laughed right back at them…all the way to the bank.

Lise lives and breathes real estate strategy. The fifth child of a Canadian real estate developer, Lise inherited her father’s love of the industry during her formative years. While her friends were playing house, Lise was learning how to construct them, building her foundational knowledge of the industry by witnessing first hand how her father crafted custom residences from blueprint to punch list for his delighted clientele.

Ms. Desormeaux began her professional career as a mortgage underwriter at Continental Bank of Canada in Alberta. She later moved to New Jersey and into to a new underwriting position. Displaying a skill set quite different from her underwriter colleagues, Lise credits her then-manager with pointing her directly into real estate sales, where she earned the nickname “FSBO (For Sale By Owner) Queen” utilizing innovative sales techniques that became legendary. She remained a realtor until a developer took notice of her talents and background and hired her to be Vice President of his Real Estate division, where she was responsible for marketing the company’s real estate portfolio.

In 2002, Ms. Desormeaux established RMR-Real Estate Marketing Results, Inc., a company founded on the sheer audacity of going against the norm. Lise took her earned reputation as “FSBO Queen”, and combined with decades of experience in construction, sales, marketing, and business development she then created a company that has proven consistently its ability to sell homes at higher prices in less time. Utilizing her passion for real estate marketing strategies, Lise has blended her real estate expertise flair for marketing and staging by turning it into an innovative full-service company in the prestigious business district of Buckhead in Atlanta, GA.

Currently, Ms. Desormeaux serves as CEO of RMR. To maintain her leadership as a residential real estate marketing pioneer, Ms. Desormeaux is poised to bring her talents to the small screen and DVD by producing “Staging Smarts” and “Home Staging 101” DIY product line. The show, “Staging Smarts” is a local program that is a 28-minute episodic edutainment program showcasing local Atlanta Builders and staging techniques.

You can view this YouTube video to see our quality furnishings and services http://www.youtube.com/watch?v=STgOxc_PBnU

Real Estate Marketing

- Real Estate Staging

See this YouTube video to see our quality furnishings and services. http://www.youtube.com/watch?v=STgOxc_PBnU

- Business Development

- Start-up Businesses

- Sales - Business to Business and Business to Consumer

- Mentor

- Mother of 13 a year old daughter, not sure that I'm an expert. Just doing my best and hopefully a lot like my mom! I call her from time to time especially since the teen age years have arrived. This morning I was reviewing some documents to delete from my over-exhausted computer and found in the history of Word this letter written by her just last night. It made me proud and brought me to tears! I love her so much!

From Jordan | 13 years old and figuring life out!

My goals

For seventh grade I have 3 goals that are very important for me to achieve, these 3 goals are to get straight A’s through the whole school year in every subject, go above and beyond in everything I do in school or anywhere, and last but not least is for me to like school instead of hating it like before!!!!!!!
To achieve my goal of getting straight A’s I will not be too embarrassed to ask questions, I will focus in class instead of socializing really isn’t that why we have lunch? Also I will complete all my work and TURN IT IN! I will go to tutorial when I do need an extra oomph of knowledge or just need help. Also I will study every night for at least 30 minutes, you never know when a pop quiz just might “pop” up out of nowhere! To do these things I feel that I have to come to class with a positive attitude and be ready to learn and don’t be afraid to ask any questions. Oh, and not being cranky and being prepared wouldn’t hurt either.