It's your price point. Not saying you're asking too much (no idea), but it's a tough sell for the category.
The market is dominated by first-time buyers, few of whom will qualify for that size mortgage, and to a lesser degree investors - and it'll be tough to rent a 60-year old 3b/2 for enough to be profitable on a half-million plus purchase. Thus a $540K home doesn't really appeal to the majority of the current buyer pool.
Your demographic is move-up buyers -- but that market is dead. Far too many existing homeowners in the area are upside down in their mortgages whereas you need the exact opposite, a would-be buyer who has a ton of equity in their house already. Perhaps given the location some cash-laden retiree couple may be interested as well.
Bottom line: you need a buyer with either a ton of cash and a healthy income (say, $200K to put down and $100K annual salary) or no real debts and a substantial income ($160K-$180K/year). Not many of those around, especially in Sonoma which isn't exactly a hub of high-income jobs, hence it'll take time or lower prices. - Mon Nov 9 2009, 13:23