I know I'm going to repeat what others have said, but I like to see concrete examples, and I happen to have had several recent real estate transactions in NC.
If I had to sell today, I'd slap some incentives up to help sell the house. Throw in a flat screen TV and a 1-year gym membership if it sells for what you ask, or appeal to their savvy financial side by offering to pay or 1 year of a home warranty (~$400, will send a repair man out to fix any appliance or A/C unit in the house-
http://www.ahswarranty.com/) or a 1-year Home Equity Protection contract (~1% of the sales price, will pay the buyer if the house declines in value -
http://protectyourhomeequity.com). Your house really needs to stand out AND be priced right to sell.
Tax value is the least reliable proxy for true market value. You should not use it as any basis.
Here are some comparison numbers to show you how bad the tax value is: I've bought and sold two houses in Charlotte in the last two years, and one in York County, SC (just south of Charlotte).
House 1: Tax Value 220,900. 3/2007 Sale Price 250,000. Tax Value was 12% too low!
House 2: Tax Value 67,400. 2/2007 Purchase Price 47,000. Tax Value was 43% too high!
House 3: Tax Value 277,500. 6/2007 Purchase Price 585,000. Tax Value was 47% too low! (this is in York County, and they openly discuss their goal of assessing values well below actual market values on their website).
Zillow.com has some very interesting data. I wouldn't recommend using their Zestimate to price your home, but type in your address, find some houses that are similar to yours and close by that have sold, and figure out the per square foot price -- this is far from perfect, but it's a better starting point than the tax assessor. Obviously, the realtor does this for a living and they're going to have the best advice for you.
- Sat Jul 12 2008, 10:16