Thank you all for your thoughtful responses. I recognize that I may have ruffled some feathers by being critical of your industry. Please don’t take it personally, it’s not meant as such. I should probably clarify a couple of things from my original post, though.
I am not disputing that pricing is key. In fact, I think it is more important than ever to get a good market analysis. The useless charts and graphs I referenced are the 30+ pages of redundant information that are extrapolated from the weekly market activity report. I would prefer to just be provided with a copy of that report and a good list of comps – electronically, if possible. I now recognize that it’s a matter of personal preference, but I thought I had made that clear to these folks.
I’ll concede that picking the comps is the tricky part, but I was quite surprised to get such varied reports from these five different agents. In the end, I felt that two of them seemed to have a better understanding of the small nuances specific to St. Louis Park than the others. Incidentally, those two agents gave estimates that were lower than I had hoped but higher than I expected.
It should also be made clear that I am not in a financial situation that is forcing me to sell; I am not being transferred; this is not a short-sale; I have a good mortgage rate and hold only a first. I simply want to sell because I am getting married and we are moving into my fiancée’s house. We would rather not wait 12-36 months for the market to right itself before starting our new lives together. That also negates the argument that I’ll get it back when I purchase my next home because I will be buying low. Again, a great sales pitch when you can use it, but to me it perpetuates the cycle.
The one thing that all of the agents seemed to agree upon, is that the house is staged beautifully (my cousin is an interior designer). In fact, one agent suggested a 5.5% fee (instead of 6%) since staging is part of her marketing package. I will give her full credit for recognizing that you shouldn’t charge for a service you aren’t providing.
With that said, some have you have made some very relatable comments.
Cameron: thank you for acknowledging that things may not be as hopeless as the media have led us to believe. You, and the others who addressed my “average buyer” comment, are right. I failed to recognize that it’s much harder to hit the mark when the bull’s-eye is so small, and I need to look at how to make my house more appealing to a greater cross-section of the population.
Elv!s & Wheels: I see that my statement was poorly written, making it seem like I am looking for an above average buyer. I should have stated that I think my house will appeal to a buyer with a specific set of life circumstances (i.e. – a single young person or couple; someone who values a fenced yard; an individual who appreciates the architectural features specific to the period in which the home was built). Jennifer & Susan both picked up on my point there. Wheels: you completely missed the mark on that one. By no means, did I try to suggest that the “specific” buyer I am looking for is a millionaire.
Rockinblu: Good point on the FSBO comment. I don’t see it as a very practical option for me, since I don’t have the time nor the tools to sell a home myself, but I might consider Webdigs. Interestingly, I haven’t looked at the stats, but I think fewer people are choosing the FSBO option these days.
Jackie: I think, overall, you have the best response to my “rant”. You seem to have a thorough understanding of challenges specific to St. Louis Park. Even though there are foreclosures all over the place, they are much fewer and farther between in SLP. I think what compounds the problem is that BUYERS don’t see SLP any differently than any other city – they are looking for bargains all over, and they are finding them. That’s the crux of my rant. I have this voice deep inside that says “I don’t have to give my house away” and some people are proving it. I spoke with a recent seller who turned down two lowball offers, held on for another 22 days and got the asking price (no seller contribution). Total DOM: 120. That tells me that SLP is still a demand market, so I shouldn’t have to take 8% off the estimated market value to figure out my selling price.
Best,
Sammy - Thu Jul 31 2008, 21:20