Hmmm, $20,000 less than the competition on an average priced home in this area doesn't matter? I want your buyers Ed! And you call me a joke...
That 3% commission can give buyers a nicer home for the $$ and many different ways. A home priced 3% lower than value certainly provides instant equity, which would make the deal alot more attractive to a lender. Or you can throw that 3% at closing costs and incentives. Or upgrades that will make the home more appealing and easier to sell. Or put the money in your pocket. When you don't pay that money to someone else, it's yours to decide how to spend it!
Yes, you need to have a handle on the market.
Yes, you need to be knowledgable, creative and effective.
And yes, Ed, normal everyday people can be effective at this without a magic realtor wand.
Price your house right, market it right, do your work, and it will sell.
The rest of what Ed says is smoke and mirrors. Ha, I've heard so many of these scare tactics already and I haven't even started. I can say this - if they indeed do scare you, then you don't have the stomach for FSBO. If you recognize that Ed is trying to create uncertainty and doubt, you might have a chance.
Again, don't underestimate the work that realtors do ... but don't overestimate it either! - Sat Sep 8 2007, 23:51
Looking at the FSBO game myself. I suggest at the very least paying a "flat fee" service to get listed on the MLS/Realtor.com - statistics show that around 85% of home sales originate from the MLS. For around $500 it's worth the investment.
The advantages - well, you can save typical up to 6% commission. This means you can put that money in your pocket ... or have other flexibility. I will be offering buyers brokers a "full" 3% commission and saving the 3% on the "sellers brokers side. Some of the money I save will need to be spent on additional marketing ... and time for brokers opens, open houses, etc. Will need to budget for a real estate attorney (not overly expensive but an expense nonetheless.) Don't think your house will just sell - you do need to do some legwork. I'm just betting that the time and $ I put in will be less than what the sellers commission would be. And, as a last resort, I can drop my home price up to that 3% in lieu of hiring an agent (which represents a "break-even") - and there is no more effective way to sell a home than drop the price!
Disadvantages are that you need to spend time to educate yourself on the process - ALOT of time. And you will need to manage the legal and negotiation issues - if you mess up here it can cost you well more than that 3% - 6% you saved. Honestly, the game isn't that complicated but you need some knowledge to succeed! Don't underestimate the work that realtors do ... but if you're smart about selling it yourself I think you can be very effective! - Sat Sep 8 2007, 22:16