Probably less than 1%. Thats going to be the range. For every 10 you get, you should probably close 1. And that probably pays for it. I mean on 300K, if you get 9K, if you are a broker, say your cut is 50%, $4,500 off 1 lead isnt bad at all. Worse case you pay what $200 a month online right?? So the ROI is huge.