The programmers at the search engines are smarter than the SEOs. It hard to beat mother google. What I have learned from creating multiple sites is its about content and finding a keyword niche.
This company has showed me how to create contentr thats keeps me near the top, It is easey to use and even now that I could program without I keep using it.
As you can read, from our experiences, paying for SEO is usually not the best way to spend your budget. I would suggest focusing on Google and their webmaster tools including Sitemap, Webmaster and Google analytics. The simple fact to provide a Sitemap to Google will make sure that they find your pages and then it is really up to you to make good us of your tags and content.
Yahoo comes second.
MSN comes very far behind Google and Yahoo.
Keeping a blog current on your site as mentionned is excellent as it forces you to update your content and gives a good reason for spiders to crawl your site often.
Not to overly self-promote, but I have created a free download-able report on SEO just for real estate pros. Download it here: http://smb-seo.com and please let me know what you think of it. Hope it helps!
Whatever you do, DO NOT USE: USA SEO Pros
They hosed me for 6 months worth of service promising me I'd be on the 1st page of all the major search engines (MSN, Google, Yahoo, etc) and gave me 30 keywords...all this for only $2,500. I should have known it was too good to be true. I ended up only being on the first page of Jooper - who the hell's ever even heard of them!?! I know this because I did extensive testing myself and they had the weekly reports to back up just how terrible of a job they were doing. I've made several attempts to get my money back but they won't even return my calls. I've had to get an attourney involved...very bad situation. I most likely will never see my money so please BE CAREFUL! These SEO companies talk a lot of game but may not deliver like they say they will. Now I know to minipulate the contracts before I sign my life away. Expensive lesson to learn in this downturn.
Before i signed up for SEO with a company I had a pretty high ranking. I watched it slip through my fingers after signing up with those bozos.
Blogging seems to be a good answer right now and I have heard swapping links with other agents around the country isn't a bad idea either.
I have a listing customer that is taking classes on setting up SEO for web sites and she is planning to practice what she learns on my site for free (hope that works).
JD â€œDanâ€ Weisenburger, GRI
Vanguard Realty, Inc. GMAC Real Estate
It has vaulted my website from 3-4 pages back to number 2 or 3 on the first page of google. It's work though.
There are MANY companies out there that will try to get your money and say that they guarantee a top placement in Google, Yahoo, MSN etc. I would never work with these companies, mainly because they cost too much and do very little in terms of SEO. Most of them I've run across will set up a pay per click campaign, which is not cheap at all.
If you are looking for really helpful SEO tips from a established company try http://www.seomoz.org. I'm not affiliated with them at all, just have found many good articles and tips to help improve SEO. One of the best ways to keep the search engines coming back to your site is by updating it often, and the best way to do that is by having a blog. I use Wordpress for my blogs - they are very easy to setup and you can download the program right onto your own site so that your blog is your URL.