Agent2Agent in Austin>Question Details

Lisa Hunt, G…,  in Hutto, TX

Has anyone negoiated a marketing package for a high-end builder?

Asked by Lisa Hunt, GRI, TRS, ePro, Hutto, TX Mon Jan 21, 2008

Here's the thing. They build million plus homes and don't currently ha\/e a Realtor working exclusi\/ely with them...I ha\/e the opportunity to capture them. Any ideas on how to present myself and my company as a benefit to them?

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Lisa, I think if you were a sales person presenting your product for purchase to a large corporation you would want to find out What they have NOW and HOW they using it! Do the same with the Builder. I would not treat them any differently than any Seller. Just more zeros! What are THEY expecting from their Realtor? What are you now doing which is successful for you? What are you wasting your money on? How are you dealing with the Buyers calling on your properties? The same qualifying questions you ask, the marketing will be different. Laurie Moore-Moore who heads up the Luxury Home Institute is a terrific resource. You should take her class and join the institute. I think it will give you instant creditability. One of teh more interesting things I do is to convert all square feet and acres to sq. meters and Hectares. As a CIPS designee I find the Europeans love this feature. The luxury home market is a perfect entrance into the international market. They get 40% off with the exchange rate!!
1 vote Thank Flag Link Sat Jan 26, 2008
In that market they are expecting result in that market. If you don't, you will have a hard time. Build up from under $1mm to get the first $1mm and off you go. Unfortunately the higher end builders are expecting expensive marketing that does not work.......high end magazine....mail outs...etc........
Web Reference:
0 votes Thank Flag Link Fri Jun 20, 2008
Lisa: Just went to the class today and was VERY INFORMATIVE! I highly recommend calling Alamo and getting on their waiting list because I do know that they are holding another class!

0 votes Thank Flag Link Thu Jan 24, 2008
Perry & Paul,
Thanks for the invite...Alamo said the class has been o\/erbooked e\/erytime! I am looking forward to the next one...
0 votes Thank Flag Link Wed Jan 23, 2008
There is a developing leads class for the luxury marketplace being held on Thursday at Alamo. Maybe you should go to hear what they have to say.
0 votes Thank Flag Link Tue Jan 22, 2008
I have had the opportunity to sit in while Perry Henderson gave a presentation to a couple of high-end builders. Believe it or not we went in with a simple plan outlining the weaknesses of their current marketing plan, almost to a point that it was embarassing to the builder We showed them a thorough marketing plan that would promise to bring results. Our plan did exactly what we said it would, and behold.. one high end listing attracted another.
0 votes Thank Flag Link Tue Jan 22, 2008
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