Anyone who considers Fate within commuting distance of his job is a potential customer (not just the current residents of Fate). Nearby Heath, for example, really doesn't have any houses as low as $370k. They start around that. An enclave of expensive homes ($350K+) could be successful in Fate, since they already have some. Just remember that the same home in north Dallas would bring in a million+, so if they're not shopping at Preston Center, they may buy in Fate.