when people know and like you they will use you and you can ask those people for refferals. I had an associate tell me that was old school but you will notice us old school guys are still working strong and hard. Mix the old and the new and gain longevity.
I also checked out your profile and website to see what kinds of properties you're marketing. I noticed you've listed only 1 property (a 5/5 for $750K [basically a luxury home]); its DOM/DOMP is 23/241 days respectively. I suspect you already know that the median sales price (MSP) was $320K in December. Similarly, I suspect you also know that roughly 80% of the sales transact within +/- 20% of the MSP (in most markets).
Perhaps, you might want to re-examine your marketing plan.
Sending cards on holidays with a business card is appropriate and ask for the referal. I also send a token or two (item of value) 2x a year. That's mostly to say thank you for your business and for whatever referals you give me. It's not get to them to give them to me. We have to remember that people are busy and they don't have a tendancy (or responsibility to us) to pickup the phone and call every time they hear of someone that is buying or selling. So timing is everything and being there on the phone with them, when that happens, is what brings new business. In the meantime, if you have a good relationship with your customers and friends and family they will normally call you when they are ready to buy or sell..I would hope.
Delaine Campbell, REALTOR
Long and Foster Historic Old Town Office
CRS, ABR, e-Pro