Curb Appeal in 93631>Question Details

Prepare For…, Real Estate Pro in Calif Central Valley

How important is it to have your home Staged in today's market?

Asked by Prepare For Sale Home Staging, Calif Central Valley Mon Sep 3, 2007

Help the community by answering this question:

Answers

16
I'm an architectural photographer and when a real estate agent calls me to photograph a listing the first thing I ask is if the home has been staged. If not, I give them a list of qualified stagers to call and then to call me back once the house is ready.

Staging and photography are really like Ant Jemima pancakes and syrup. They really need each other. It makes no sense to spend good money on exceptional photography if the place is a mess - no matter how expensive the home is and if you spend money or time and sweat making a house look great, firing off a bunch of snapshots will simply be a waste of effort.

Today's real estate market demands one thing above all else: A compelling online presentation of the home. Everything else is secondary because we are now in a "Curb Appeal 2.0" world. With a single click of the mouse, you are now in the house.

NAR reports that the average time a home buyer looks at a house on REALTOR.com is less than 35 seconds. That isn't even enough time to read the description. That can only mean one thing, people scan the page and look at the photos. If they're inspired, they click to the the Featured Tour or click away.

The Spring selling season is right around the corner - if you want your listing to get noticed, it MUST stand out from the crowd. Make sure the first thing people see when they click on the listing makes them WANT the house.

If you care to contact me offline, I'll be happy to share with you before/after staging examples.

Jay Groccia, Principal Photographer
OnSite Studios
2 votes Thank Flag Link Wed Feb 11, 2009
II feel it is very important, and I stage my listings so that they show nicely online and in person. A home is a product, so it needs to be packaged nicely. Online adverising is so very important today, with over 80% of buyers beginning thier search online... a room that is staged vs. vacant, or staged vs. clutterred (or even everyday living) simply shows better, cleaner, and the best staging brings out the unique features of a home. this is not to say that staging is a cure-all. It is a marketing technique.. and an art form...
1 vote Thank Flag Link Sun Feb 1, 2009
One last comment...........
I am reluctant to call in a stager when the property needs other attention, unless I have confidence in the stagers objectivity. The stager who has one and only agenda, the staging., may not be helpful for the seller. I have the obligation and duty to look at the whole picture. If bringing in a stager will add confusion to the seller, I will avoid it. A stager who will remain objective and focused on the whole picture is more likely to gain my support.
1 vote Thank Flag Link Tue Sep 4, 2007
Deborah Madey, Real Estate Pro in Red Bank, NJ
MVP'08
Contact
We represented a seller who was attempting to flip a property. At first visual inspection, the property showed nicely and was staged. The flippers made some nice choices in their renovations.

After the renovation and staging were complete, a few items were noted that needed attention: a door didn't open and close properly, a banister was missing, water accumulated in the garage, and a water stain appeared on the ceiling. Staging could not compensate for the oversights.

Buyers toured the property and noted the items mentioned above. 2 sets of the same buyers toured the property a second time, at least 4 weeks later. Both sets of buyers were very concerned that the issues had been left unattended. The staging actually worked to a disadvantage here. It gave off the impression that cosmetic show was important, and property condition was less important. Despite repeated outreaches to the seller, the feedback was 'yes, we are going to get to that.'

Staging can help sell a property, but it can actually seem like a cover-up for flaws. In a perfect world, the property is in great condition, it is priced right, it is staged and sellers are flexible about showing appointments. From the 4 choices listed in the prior sentence, staging, although important would be ranked last on the list. Again, I am not discounting staging, only emphasizing that today's buyers are educated and look for the basics.

Staging might help bring in buyers from internet searches. If the property makes a postivie impression, the seller might achieve more showings.

If two properties are of equal condition and the same price, the staged property will move forward and stand out. It gains the advantage.
1 vote Thank Flag Link Tue Sep 4, 2007
Deborah Madey, Real Estate Pro in Red Bank, NJ
MVP'08
Contact
Staging in itself is possibly not the best answer. There are a lot of factors to consider when deciding whether to hire a stager is the right move...can you achieve the same look of staging with just a few minor adjustments? does the house have appeal without staging? do you believe the house is going to sit for a long time if it is not staged? is the price of the home worth spending the money on a stager? After considering the aforementioned questions also consider making a few suggestions yourself. Sometimes decluttering a home, a fresh coat of paint, and some fresh landscaping can give a home a whole new look at 1/2 the price it would cost to hire a stager. It is easy to see the benefit of doing it yourself...try this at one of your listings...take a "before"picture of a cluttered room...then have the owners take all of the clutter out, arrange the furniture nicely, and clean the room...take an "after" picture...I am confident you will get a real "wow" factor with this little experiment. So, after probably going on for way too long, I think the conclusion is simple. A home stager can be beneficial in some scenarios, but suggesting some simple updates can save $$ and be just as effective. Hope this helped!
Web Reference: http://www.donnarhomes.com
0 votes Thank Flag Link Fri Mar 11, 2011
The Real Estate Staging Association code of ethics prohibits a home stager from using staging to hide or disguise a structural or material defect in the home.

I can't speak for all home stagers, but when I do a consultation on a home, I point out anything that I feel needs to be repaired or if I feel the homeowner should bring in a licensed contractor, home inspector or structural engineer. And if a home owner or real estate agent asks me to hide, cover or disguise a material defect, I walk away. I don't want to be party to fraud or deception.
0 votes Thank Flag Link Sun Mar 6, 2011
Critical stat's show vacant homes tend have slower sales cycle vs. staged home. Allows buyers visualize space.

Lynn911 Dallas Realtor & Consultant, Loan Officer, Credit Repair Advisor
The Michael Group - Dallas Business Journal Top Ranked Realtors
972-699-9111
http://www.lynn911.com
0 votes Thank Flag Link Tue Dec 21, 2010
Staging your home in today's market is vital to a quick sale. You can go through tons of price reductions and a million headaches before your home sells if you do not stage your home. It is always our advice to at least re-arrange furniture and declutter as much as possible. If you bring in a professional stager, many times your home sells much quicker. It is our experience that this is true. This home is an example of what staging can do!
0 votes Thank Flag Link Tue Dec 21, 2010
Most buyers look for a home that they can picture themselves living in. That is very difficult to do for most buyers when the home is empty. Four bare walls in an empty room pretty much looks like every other empty room and on the opposite side of the coin, a cluttered lived in space feels like someone else's home and not the potential buyers.
0 votes Thank Flag Link Sun Sep 27, 2009
I believe the secret formula to selling a home is part pricing, part presentation. You miss the boat on either and it will cost you!
0 votes Thank Flag Link Thu Aug 6, 2009
I will be redundant and say that I use staging as a tool to highlight a homes best use of space. Not to cover any defects. In Texas the use of Sellers Disclosures are required.

I think staging is a great marketing tool.
0 votes Thank Flag Link Tue Sep 4, 2007
I agree that staging does not compensate for defects, however a good stager should be able to point out the defects in a home like a sticking door or water stains on a ceiling. Also, as Realtors, we should have our sellers fix any visible problems that might be a red flag for potential buyers.

Stagers are not decorators - their job is to make the home look its best so it sells quickly.
We’ve all heard that first impressions are lasting impressions, so it is our responsibility to insure that our listings are the ones remembered. Stagers make our job a bit easier.
0 votes Thank Flag Link Tue Sep 4, 2007
I agree with Deborah that staging does not compensate defects. That's why I recommended that inspections be done in conjunction with staging. Staging should never be employed in an attempt to hide things. It's a means to accentuate and make visually more appealing, but property condition is still king.

Joy, I did not realize you were a Stager yourself until I read your profile. Since you were trained by Barb Schwartz herself, you know the values of staging. Are you also a real estate agent? If you are not a licensed real estate agent, you may want to check with Trulia to see if you are in the right category (i.e., real estate pro). May other members have the answer to this question.
Web Reference: http://www.go2kw.com
0 votes Thank Flag Link Tue Sep 4, 2007
Ute Ferdig -…, Real Estate Pro in Newcastle, CA
MVP'08
Contact
I agree w/ Ute - it's the icing on the cake. But if the cake isn't appetizing to begin with, icing won't help much. In other words, if you've got good location, the home is well maintained, it's got a desirable floorplan, and most importantly it's priced competitively, then staging can only help. If you're missing one of these fundamentals, staging can't hide that. In my town, sellers are struggling. I tell them, "Staging will help you sell faster. And since our prices are declining, fast is good. Extended time spent on the market equals money out the door."
0 votes Thank Flag Link Mon Sep 3, 2007
It depends on how well the home is staged, Look at the new homes they are staged very just not selling right now, however the idea is that it helps. I am amazed at how someone can stage a home with IKEA furniture and people love it.
0 votes Thank Flag Link Mon Sep 3, 2007
Mr.P, Other/Just Looking in Arizona
MVP'08
I personally believe that staging is the icing on the cake. It helps set a property apart from the crowd. With an increasing inventory of homes on the market, buyers can pick and choose and staged home makes it easier for a buyer to visualize their own belongings. I believe, however, that staging alone is not sufficient. If you really want to stand out, I would recommend that the seller get the whole house and termite inspections done and get things repaired. I know that's a lot to ask for, but in my experience, it pays off multifold. When you have the reports available and the house staged, you have the perfect package and the chances that the escrow will fall out because of something that's discovered during escrow are slim.
Web Reference: http://www.go2kw.com
0 votes Thank Flag Link Mon Sep 3, 2007
Ute Ferdig -…, Real Estate Pro in Newcastle, CA
MVP'08
Contact
Search Advice
Ask our community a question
Email me when…

Learn more

Copyright © 2015 Trulia, Inc. All rights reserved.   |  
Have a question? Visit our Help Center to find the answer