Good luck to you!
For instance, as with apartment buildings, if there are additional sources of revenue, make sure those are operating at maximum efficiency. If you could charge more per room, do so now, so that the figures show that.
I wrote a book about business valuation a few years ago. It's out of print now, but here's the link for some useful information: http://www.amazon.com/Whats-Business-Worth-Donald-Tepper/dp/
Hope that helps.
It is a free capitalistic society. You can do as you wish. I use to own restaurants and sold those without any assistance. I did however have a good attorney on my side. So just make sure that you have all your bases covered
Not sure if there are any commercial brokers who participate on this forum? I have done commercial transactions, but a 40-unit hotel is beyond my area of expertise.