Question Details

Accountable, Other/Just Looking in New Jersey

Do buyers watch real estate videos? Does it really impact the sales price?

Asked by Accountable, New Jersey Tue Jan 22, 2008

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There is nothing that sells a house faster than a properly priced property.... BUT... with gas over $4 a gallon and more properties on the market than ever before, the presentation ONLINE is key - people are making decisions (aka ELIMINATING PROPERTIES) based on what they see online. So lots of high quality photos and good video tours go a long way in getting your property on the short list.

I've done high def, narrated walk through videos for ALL of my listings for about 3 years. It's the best listing tool out there (I get 99% of all listings that I go for)... buyers love them. Sellers love them. It weeds out the looky loos and creates a VERY serious buyer if they actually make an appointment to personally view the home.

Understand that the FIRST thing people do is whittle down the choices by doing a search on bedrooms, baths, price, location, etc. The SECOND thing they do is read the description and quickly look at the photos. The LAST thing they do is watch the video. That's the FINAL qualifier. If they get to that point, they WILL wait a minute or two for the video to load, and they WILL watch it from beginning to end.... sometimes several times, looking at EVERY nook and cranny. I've even had some people tell me they've watched videos a hundred times, talking themselves into buying the home in the meantime....!
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0 votes Thank Flag Link Mon Jun 23, 2008
Those are great qs--especially relevant in an environment in which typical home marketing activities may be insufficient. My sense is that it's a powerful marketing tool. Think about it, would most people prefer reading or watching a commercial, the news, the wealth, etc.? Does it impact price? It probably depends on the property, the quality of the video and how well the video is marketed. If done in the way that Hector Gavilla's innovative produces and markets them, then the results can be impressive.
0 votes Thank Flag Link Tue Jan 22, 2008
For a long time, I would never click on these because they are sooo slow & my patience timeframe is about 1 second! ;) Recently I've started looking at the panoramas that are posted. These are nice but sometimes they are skewed & make the rooms look funny. I've looked at some for homes I've seen in person & then went back if I couldn't remember the exact floor plan, which rooms were connected, etc. I think everyone definitely looks at photos though.
0 votes Thank Flag Link Tue Jan 22, 2008
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