Question Details

Kent Palmer,  in Denver, CO

Brokers: Do you hire professionals to stage or consult on the staging of occupied homes?

Asked by Kent Palmer, Denver, CO Mon Dec 17, 2007

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To answer this question I would like to offer the revenue successes of our 6-year-old staging business since numbers never lie.

In six years we double our annual revenue every other year. Meaning every two years we make twice as much as the first year in that cycle. I can't hire enough people fast enough. All of our properties sell for more money when staged and in less time every time.

I believe results are what truly provide the answer and our results are amazing!
Web Reference: http://www.rmr-usa.com
0 votes Thank Flag Link Sun Jan 27, 2008
To answer this question I would like to offer the revenue successes of my 6 year old staging business since number never lie. In six years we double our annual revenue every other year. Meaning every two years we make twice as much as the first year in that cycle. I can't hire enough people fast enough and all of our properties sell for more money when staged and in less time every time.

I believe results are what truly provide the answer and our results are amazing!
Web Reference: http://www.rmr-usa.com
0 votes Thank Flag Link Sun Jan 27, 2008
At first I wasn't a fan of staging, considered it a waste of money. But I had a client who was selling a little rental home that he had done a beautiful job of renovating and it was sitting empty on the market. It was priced to help him recoup his investment and was getting shown a lot because of the new kitchen and amenities but it wasn't selling because two of the three bedrooms were small. A patient of his who did staging professionally owed him for medical services provided and he agreed to take part of his fee in trade and allowed her to stage the home. (it was a 3/2/2 for aprox $250K). We went from getting no offers in 6 mos. to getting three offers just 2 weeks after it was staged and re-photographed and it ended up being the highest sale in the neighborhood.

It made a believer out of me and now if I have a client with an empty home to list, we request that if it sits on the market for more than 90 days without an offer, we have the right to stage it. We get three quotes in advance from stagers with a track record, appropriate items for the style and price point of the home and flexibility and we ask our sellers to make the investment BEFORE we request a price reduction.

We've found that an investment in staging can hold on to a remarkable amount of a seller's equity. It helps buyer's "see themselves" in a home that they otherwise would pick apart if it were empty. And it helps bring rooms - which look small when empty - appear functional when the furniture is placed in a livable way.

We are big fans of staging! And yes, we hire professional stagers and decorators.
0 votes Thank Flag Link Thu Jan 17, 2008
It really depends on the home but generally I would offer them an initial consultation with a professional stager and I will pay for it as well. It is up to them to decide what to do and you have a third opinion and someone else to blame if things do not go well (just kidding).
I am actually considering to get the certificate myself I think it does go well with the broker profession, and it gives you something extra to offer.
0 votes Thank Flag Link Thu Jan 17, 2008
No, I have not. I do belong to a small office and we all tour our new listings, so the seller hears from several people what should be done. Last week the seller was there and with her permission we moved a few pieces of furniture so that it would show better. We give names of good carpet cleaners, painters, and such.
0 votes Thank Flag Link Thu Jan 17, 2008
I do work with several realtors that offer a staging consultation as part of their listing package. The realtor pays my fee. It is a very effective marketing strategy both for the realtor and the seller. Staged homes are proven to sell quicker and/or for a higher price than comparable unstaged homes. In the current market it can be a big advantage over the competition.
0 votes Thank Flag Link Thu Jan 17, 2008
We consult with the home owner in any case first naturally. It can cost as little as $500 and as much as $3,500 to stage a home depending on the area and size of home. Some need it and some do not, most would benefit IMHO. Professionals are always going to do a better job, but some owners would rather just get tips and do it themselves... if done right, its ok.

Got to educate the seller/owner, but Agents too. ;)

Regards,
-Don
0 votes Thank Flag Link Mon Dec 17, 2007
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