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Ginger R., Home Seller in Massachusetts

Have you made a movie to sell a house? Did you find it useful?

Asked by Ginger R., Massachusetts Wed Nov 21, 2007

Would you as an agent or home buyer even takethe time to watch a movie? This seems to be variation on the virtual home tour theme and I am curious what both agents and buyers/sellers think. Thank you all in advance for any insight you can offer me.

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Hi Ginger:

I think whether it's Photo, Virtual Tour or Movie; the quality of the products has to be good in order to make them effective. When the pictures are fuzzy, dark, not in focus, shaky, etc; I lose interest quickly; which is such a shame because the house could be much better than what is shown on the screen.

The finished product has to showcase the strengths and selling points of the house in order to attract potential buyers.

I have not used movies yet because I have found what I produced attracts buyers to my homes already. I actually prefer to take the pictures myself and will take hundreds of pictures before choosing the ones I want to showcase. - great advantage with the digital camera. I will also go back and take pictures at different times so I maybe able to catch the best sunlight, etc.

I think the media type really does not make much difference; its a gimme. The presentation and quality are what count.

I agree with Keith, I actually had people who called me and wanted to make an offer on the house because they liked what they saw - for those, I asked them to come and see it in person before making an offer, that's when they will really stay and complete the purchase.

Sylvia .
1 vote Thank Flag Link Wed Nov 21, 2007
Sylvia Barry,…, Real Estate Pro in Novato, CA
MVP'08
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Seth - great video. I see the point - I watched some "professional" videos on Utube and they were awful. Looks like this company is local tho. So I still need to find one for New England.
1 vote Thank Flag Link Sun Nov 25, 2007
Ginger
I use a professional photographer who makes my virtual tours. Quality photos, correctly staged home, and a fabulous virtual tour are worth every dime.

I think the jury is out on video...however, with technology video could become the new standard. From the expense angle it's pricey in comparison to a virtual tour.

I know of homes purchased almost sign unseen by good virtual tours.
1 vote Thank Flag Link Wed Nov 21, 2007
Keith Sorem, Real Estate Pro in Glendale, CA
MVP'08
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Yes, I've done it but it doesn't work well for the money. It's better just to do one with your digital camera. See mine http://www.youtube.com/perrytexas
1 vote Thank Flag Link Wed Nov 21, 2007
This seems to be the new big trend. Realtor.com says this is the way to go with 85% of the buyers going to the internet before meeting with an agent this is great exposure for your home. The video is more accurate and more telling than a virtual tour. The buyer is truly experiencing a tour of your home without walking through the door. This could result in less showings through the door if your home is not movie ready. I have started incorporating them in the marketing of my listings because it helps to separate my listings from the competition which is much needed in a buyers market. You can upload the video to youtube.com plus other websites that will give you a lot more exposure to buyers. You can even upload ipod casts. Statistics show that buyers who search online earn more per years than those that do not. Market your home outside of the box and leave the competition behind!
1 vote Thank Flag Link Wed Nov 21, 2007
We've made over 330 of them for our homes, land, farms. Video is the way to roll and in addition to the property exposure, you can insert quick facts, audio conversation explaining the lakes nearby, the many features the local community offers, etc. Video is king..powerful and does not just hit the visual sense like a still. You feed information thru the audio channel and show the viewer the local community the real estate is in with community videos...lots of them.
Web Reference: http://www.mooersrealty.com
0 votes Thank Flag Link Sat Jul 18, 2009
Video right now is one way to set your listing and YOURSELF apart from the competition! A good quality video not only sells homes, it GETS listings! Realtors aren't sold on video, but they also oftentimes think that they own a camera... they can take their own photos! The reality today is that with a record number of homes on the market and record high gas prices, buyers are ELIMINATING properties based on their presentation ONLINE. Whether it be photos, virtual tours, video tours - the QUALITY of the presentation is key. This is a concept that most realtors just don't understand... or want to understand.

Video is the next best thing to actually being there. You get a feel for the entire property. The relationships between the rooms. The neighborhood. You see the fire burning in the fireplace. You see the butterflies in the garden. It creates emotion and people buy homes based on emotion.

Yes there are horrible video tours out there (http://www.nashuavideotours.com/virtualtours/bad-video-real-…) that more resemble slasher movies than anything, but there are even more horrible, embarrassingly awful photographs on the MLS taken by realtors. You can do it right, or you can do it poorly. That's a choice you have to make. When it's done RIGHT, it works.
0 votes Thank Flag Link Sun Jan 6, 2008
I had a few homes filmed by television crews for airing on local stations on Saturday mornings in the 1990's - The segments were about 3 minutes long. They were thorough and very nice.

This was before anyone had internet broadband to watch clips and movies on their home computers.
You tube had not been invented.

Though the quality of the filming was high, no inquiries resulted. That experience begs the cost / benefit analysis....

Would I allow filmamkers to film and post my listing for free,? probably.
Would I pay a lot for the product? probably not.

If a property is unusual, and fairly high end, it makes more sense to film it

I navigated to the . http://www.homecastvideo.com --- I was not very impressed. The jazzy background music plays louder than the narrator at times. - Some of the pictures were too dark against the dark background in the fade outs. (poor lighting) Though I have 20mbs broadband the sound and pictures skipped and stalled. On a 19' monitor the image is only the size of a 3" by 5" index card. - kind of small.
I wouldn't pay for it
0 votes Thank Flag Link Sun Nov 25, 2007
Jim Walker, Real Estate Pro in Carmichael, CA
MVP'08
Contact
Ginger,

The thing to remember about a market like this current one is that there are LOTS of listings on the market. People will only look at so many so when the search online for places to look at they are picking some BUT more importantly they are ELIMINATING lots more! Having a strong presence online is absolutely critical. You have to find ways to stand out and video is a great way to do that and to help evoke some emotion. I also think that making a video yourself or hiring a cheap/low quality company will do more harm then good. People will laugh at bad videos and move on to other listings.

I am a huge believer in video. Check out this website to see some good samples. http://www.homecastvideo.com

--Seth
Web Reference: http://homecastvideo.com
0 votes Thank Flag Link Sat Nov 24, 2007
I create a real estate video for every listing I have. If you decide to take this route and hire a company, beware of companies who take still photos and place them into a moviemaker software to look like a movie. You can look cheesey. My consumers LOVE the videos!
0 votes Thank Flag Link Wed Nov 21, 2007
You certainly have to hire a reputable company to shoot the video. Check out tours from different companies and see who you like best. Realtor.com recommends glidetour.com. The benefit to hiring a professional is that they provide the proper lenses and back light. Not everyone takes great pictures or movies. It would not be good if movie had the shakes.
0 votes Thank Flag Link Wed Nov 21, 2007
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