Yes, marketing is a very important component. But, really, what you are paying for is the package bundled together that make a great Realtor.
As far as marketing, are you talking about print or online. By far, buyers are on the internet in search of property. Unless you are deeply in tune to the industry, it will be easy for you to miss some of the best opportunities. If you request your Realtor to review all these potential opptys with you, the time investment for both of you may supercede that which is productive for either. Many agents have broker support that helps them with many online placements. Your agent will not be able to restructure the broker portion of the commission split, since it is under a contractual arrangement. For example, our company feeds all listings to Trulia for all of our agents. This is an automated process managed internally by staff. It would be more costly and time consuming for us to pull your lisitng from data feeds than it is to include it. And, Trulia, for example would not be availabe for you to upload directly.
I understand that your intentions are good. You want to play an active role and you have confidence in your own ability to build marketing materials. I don't doubt that you might be talented in that arena. Perhpas you could draft some descriptions for your propery that might help in the copy writing. A side note here is that I have seen several violations of fair housing laws in brohcures made by FSBOs. By working with your Realtor, you skills in graphics, marketing, or copy writing might make for a winning team.
If you were considering investing in print ads and paying these out of pocket in lieu of a reduced fee with the Broker, I would advise you to save your money on the print ads.
With absolutely not an ounce of disrespect intended, the help that you could lend on marketing represents only a minor part of the total marekting. For example, networking with other brokers is a value that cannot be replicated. The websites that must be accessed by Realtors, the review for compliance w/ fair housing.
You can certainly discuss w/ propsective Reatlors their willingness to offer any discount for your contributions to the marketing efforts. Don't be offended if the discount is somewhat minor. There is so much that a Realtor does that goes on behind the scenes. It is reasonable that you would not be aware of this.
Perhaps a Realtor might grant you a disocunt. In closing, don't pass on a great Realtor if that person is really the best for the job. Look at the big picture and what you stand to gain or lose.
Best of luck!
Richard, It is a joke that so many realtors are willing to put out the material they do and call themselves professionals.
Jim, Cleaning my home is my job. Making quality marketing materials is the realtorâ€™s job. I did not ask for a discount for cleaning. I expect to spend several hours shooting pictures and writing copy. That will save the realtor time and is worth something. If it does not save them time, it still means I am doing part of what they should have done for a full service fee.
Cindi, I have plenty of time. I have no problem leaving final approval and placement in the hands of the realtor.
Pam, I want full service and I want quality marketing.
Deborah, From your description, you do not have time to invest in producing quality marketing materials because of all the other hats you wear. This would make me think that my proposal would be well received. You made points I had not considered.
Keith, I am insulted that you call me naive or ignorant. What is more disappointing is that your colleagues gave you praise for your answer.
Pierre, See response to Deborah. You are runner up.
Michael, See response to Pam.
Denise, Most likeable
Patrick, I will blame the realtor, the market and myself if it does not sell. After reading all the responses here, I am planning on seeking a discount of $600. I will create and print all of the brochures, and do any layouts for print ads. I will give the realtor all the photos and copy on a disk.
Let me ask you: I want to hire an attorney to represent me in a court of law, but I want to structure my own defense\!
Or, I am going to hire a CPA to do my tax return, but when the IRS comes a calling, I want to manage the response.
I want to be straight with you: If all iit took to sell a home was to put it in the MLS and print flyers and upload info to the web...anyone could "do real estate".
You are either naive or ignorant. Both could be helped with some time talking with experts (they are called Realtors) who might be able to help you understand their role (if your mind is open).
It's like asking for a ferry pilot to fly your plane....I just want someone to handle the takeofffs and landings...I'll do the flying.
Anyone can sell a house, if the price is right...it's closing escrow that counts...and that takes experience, skill, and a desire to win.
I apologize on behalf of Keith and Richard, and I regret that you perceived that I was also being disrespectful and rude. That was not my intention. I was honestly conveying my thoughts on your question of how I would personally handle such a request.
That thought was that I would be willing to re-imburse for out of pocket expenses. I apologize for thinking out loud about cleaning and mowing. -- I have had to do a lot cleaning and mowing (or paying someone else to do it) in my career for sellers who did not care to contribute any effort at all into selling.
It is a pleasure and a privilege when a seller really wants to contribute positively to the presentation of a home.
I agree with you that many agents present some substandard marketing materials, with fuzzy pictures, bad grammar, misspelled words, and sloppy brochure layout.
I posted a few months back about the hilarious descriptions of Naughty Pine Paneling (instead of knotty pine) and "Coy Fish Ponds" (instead of Koi Fish). I did a statistical anlayisis of MLS listings and found that those two misspellings were more prevalent than the correct ones.
Just as most drivers believe that they are better than average drivers, I think most Realtors believe they are better than average copywriters. I think that my property brochures are better than the averge agent prepared brochure, and better than the "free" design service offered by my lenders and my title companies. While I can pay an artist such as yourself $99 to produce a custom brochure, that expense for producing an incrementally better brochure is not justified on median priced and lower cost homes. the $99 is better spent on postage for additional mailings of the brochure.
Your quoted $600 design fee is a level approaching what I would expect to pay a graphic artist to build marketing materials on a million dollar plus home, or a small subdivision. While your level of artistry would be impressive for a median priced home , it is a little bit like putting a $6,000 stereo system into a Toyota Camry.
Bravo on your retort to the agent responses. I had been heavily marketing my house during the rehab process with a detailed website. It kept growing and changing as the project progressed and the purpose was to get it seachable. One agent I interviewed specifically told me that I would have to shut it down and that a previous client that wanted to do his own marketing, hurt the reputation of her company. A different agent that I hired had great marketing in the presentation but when I turned the entire job over to her, the product was inferior to the presentation and had errors such as Corian counters instead of granite. After correcting the marketing and adding all of the marketing features, another agent held an open house and didn't use any of the material.
I understand the "hurting of reputation" but it works both ways. MY agent hurt the reputation of my home. I will tell you though, trying to write an excellent description and only use 300 characters and not use the word kids or family is extremely difficult. Yes, you want a Realtor who will work with you. However, I don't know that you will necessarily receive a discount because sometimes it will require more time and the agencies do have volume discounts.
Another Realtor told me that they have to be "fair" to all their clients and offer the same marketing to the $200k house as the $2mil house. One of the advantageous I have repeatedly seen when I was a FSBO verses using a Realtor is that as a FSBO I do not deal with all the red-tape BS fear that the agency and government saddle the agents with. Yes, I have laws to follow as a FSBO too, but the agencies have to CYA and error on the side of caution even if it goes against common sense.
Common sense would tell you that you should receive a discount for doing some of the agent's work. The reality might not be the same though.
Take a look at this post: http://www.trulia.com/voices/Home_Selling/What_is_discrimina
I can't believe I receive 3 thumbs down for asking a question that the National Association of Realtor's and agents disagree on the use of the term "family room".
Staging the home:
Gathering Local market Data for positioning:
Coordinating Showings (X2 for cancelled appointments)
Answering e-mails of prospective buyers:
Ensuring integrity of house data and various websites:
Negotiating Terms and conditions:
Working with attorneys: priceless (lol)
Keeping you informed every step of the transaction: truly priceless
No surprises: even more priceless
X Years of experience:
X years of Market Knowledge:
X years of buyers/investors numbers at their fingertips:
10-12% higher selling price due to broker representation:
Realtor - Design worth = Balance of commission you should pay
Have an Amazing Experience!
Asante Real Estate
Marketing is something so different in all the different companies, some companies only use there own materials. I would just interview a few different agents to find out about how they feel about it and go from there. You do know that with Selling your home it only goes by the Realtor you choose on how much they put twords print advertisment. I would get referrals from someone who loved their agent and go from there.
Let the Realtor know up front so they do not try to sell you on their advertising.
Oh and have a rough draft of what you intend to do so they can see that you are on the right track.
Good Luck, hope this helps!
If you are in the Central Indiana area, I would be more than happy to talk with you about getting your house sold - on mutually agreeable terms. Producing marketing materials is a "functionary" task just like measuring rooms, putting a lock box on and putting a sign in front of your house. You want to do some of the functionary tasks - great!
You want and need a REALTOR for the "fiduciary responsibilities" - taking you from consultation to listing to closing. As an Accredited Consultant in Real Estate (ACRE) I have gone through extensive training in providing consumers choices in the services they receive and choices in how they pay for those services.
For more information about this consulting model you can visit my website at:
If you aren't in Central Indiana, you can contact me and I will refer you to an ACRE(tm) in your area.
I wish you the best,
Real Estate Company in the area that does fabulous marketing and has a presence in the market. You can assist the agent in marketing and there should be no discount. You need the agent to protect you in all phases of representation. It is like going to Dinner and leaving before dessert. Take all pieces of the Real Estates agents knowledge.
I dont see why a Realtor would not jump for you to do the marketing. Remember if you put the agents/broker information on your marketing materials. You have to go by the rules and regulations so no one gets a fine. If your home is in Florida call me.
Licensed Real Estate Consultant
Wish you are in my area - I take pride in the pictures I take - yes, I take them, and I am the Realtor, I know my houses, and I know what are the best features of my houses, and I showcase them. I am also extremely picky about the marketing material I put out, from the fliers to single address website to MLS picture, virtual tour, etc. I can take hundreds of pictures to pick out a few to use, and I photoshop.
So, if you are around here, come and take a look at what I do. And, yes, I know a few others who give great presentation of what they do for their clients.
So, have faith, if you search a bit more, get referrals; you will find the quality, full service realtor you deserve and you won't feel bad about paying them the fee they deserve.
color copies cost about $37 per hundred. - I would rebate justifiable marketing and advertising expenses paid for by my client out of their own pocket back to them at the close of escrow. I would not rebate the client for their time or labor.
I don't pay clients to clean their homes or mow their own lawns. I don't think I would pay a client for their labor contributions to getting their home sold.
the various internet sites, radio, television, newpaper, print and magazines that your Realtor will use?
You'll also approve all copy, juggle muliple phone calls from all of the media sites, adjust your schedule to meet all deadlines and deliver materials to the various places on time? Will you also be fielding all of the phone calls you'll be getting (at all hours of the day and night!) for this material?
It's still our license on the line. We are still responsible for anything that goes out with our name on it. I doubt you'll have time to study up on the numerous state laws and code of ethics violations that we get fined for if there is missing or misleading information. I would most likely turn down the listing.It would ultimately be more work for me.
But...thats just me. There are a lot of agents that will work at a discount and give you what you think you want.
Good luck with your sale!