Question Details

Ruthless, Other/Just Looking in 60558

Are Open Houses on a holiday weekend even more worthless than other weekends?

Asked by Ruthless, 60558 Wed Aug 29, 2007

I actually had a good turn out on one of the weekends surrounding the 4th of July - people looking from out of town. Would Labor Day weekend be better or worse than 4th of July?

Help the community by answering this question:

Answers

13
What are you talking about?

Quite a few of my sellers somehow decided to go on the market during holidays. Mother's Day, Father's Day, Memorial Day, Labor Day, Easter (they told me half the town will hate me); I did them all.

Often times, I am the only one in my office doing the open house that weekend, and they all warn me that nobody will show up and the paper is dark (meaning no ads from my whole company). But I have the whole neighborhood and their visiting families/friends show up. I even had a couple who called me and ended up giving me a listing after going to my Easter open house.

Sylvia
3 votes Thank Flag Link Wed Aug 29, 2007
Sylvia Barry,…, Real Estate Pro in Marin, CA
MVP'08
Contact
Ruth, one idea to consider. The only people looking this weekend will be serious buyers. Will there be any of those out? Who knows? They are right it is a play weekend.
2 votes Thank Flag Link Thu Aug 30, 2007
Yes they are. Useless I mean. Memorial Day is the slowest day of the year for open house. Stay home. Play with the wife. Go fishing. It is the last hurrah marking the end of summer. No one will attend. They are all out boating, partying. They are not looking at houses. Watch the ball game or the golf channel... it will be much more productive.
2 votes Thank Flag Link Wed Aug 29, 2007
Serious buyers on a holiday, you aren't kidding. When we decided to move back to Chicago from NC, we were only able to get to Chicago for a couple days. We bought the ONLY house that we looked at (it was also the ONLY house we could afford). We were at a friends party and left during half time of a football game to look at the house. This was over ten years ago and my memory doesn't serve me well. I was thinking this occurred at a New Year's Eve party or Christmas, but there wouldn't be football. Could it have been a New Year's Day party or was it Super Bowl? The point is, we put a contract on the house and went back to the party and watched the end of the game.

So, since I don't need listing clients, I'll put an Open House ad in Craigslist. However, it will really be a by an appointment only showing letting potential out of town buyers know I'm available at their convenience over Labor Day weekend.

Thank you, you have help so much.
Ruth
Web Reference: http://www.oak-park-il.com
1 vote Thank Flag Link Thu Aug 30, 2007
Ruthless, Other/Just Looking in 60558
MVP'08
Hi Ruth,

Our open house attendance is down everywhere this year as compared to prior years. Labor Day weekend wasn't a high open house attendance for us in the busiest cycles. I think Labor Day is one of the slowest of all holidays for OHs.

I certainly recall the need for two agents at one open house due to volume of incoming visitors in recent years. I have not experienced that this year.

I question how much of this is slower biz vs. internet previews that preempt the in-person visit.

A comment about other holidays.......we notice an uptick in investor calls on Mothers Day and Easter. I noticed that by coicidence a few years back and tracked it, even advertised investment properties at that time. On Labor Day, people go swimming, biking and do BBQ's.....outside. On Easter, if it's too cool, they stay indoors, visit w/ family and friends, cruise the paper and web. No scientific research here, just observations from our own experiences.
1 vote Thank Flag Link Thu Aug 30, 2007
Deborah Madey, Real Estate Pro in Brick, NJ
MVP'08
Contact
Ruth,
it is pretty much a toss up. I find that on most holiday weekends it is actually easier to get the clients out of the house, since on one of those days they themselves probably have plans, this holds true for tenants also.

As far as July the 4th vs. Labor Day. In our area the influx of people is usually those who are visiting relatives and buyers who are still looking and if they have kids trying to get settled prior to the school year commencing.

In our area (Southwest Riverside, California) a lot of people head up to the River and/or Vegas. However, this is offset by those who do not want to be caught up in the last summer holiday weekend and they stay closer to home or visit wity relatives. In addition, many buyers, may have already made a decision during the earlier summer months.

As for me, will I be holding an Open House this weekend ? Absolutely, I choose to be optimistic, I know the odds are minute of someone actually putting an offer on the house I am show casing, but, I only need one. Since I don't know where that "one" is, I am willing to be out there just in case.

If Realtors wanted a sure bet, then we wouldn't be in Real Esate:)

Have a Good Holiday Weekend
1 vote Thank Flag Link Thu Aug 30, 2007
I am not a fan of open houses and usually find another way to prospect for clients. It is very true that you serious client would be trolling around on a holiday.
1 vote Thank Flag Link Thu Aug 30, 2007
Pam Winterba…, Real Estate Pro in Danville, VA
MVP'08
Contact
Ruth,
Open houses are VERY productive. When properly promoted...we had two agents hold two open houses in the same area. One marketed, had over 30 people, four leads. The other did no marketing, had no one.
0 votes Thank Flag Link Thu Aug 30, 2007
Keith Sorem, Real Estate Pro in Glendale, CA
MVP'08
Contact
I'm late on this thread, which sadly has been a trend lately, but I have had zero success with holiday weekend open houses. The argument that only serious buyers will look during a holiday weekend is somewhat true, but the same can be said of the buyers who come down your chimney in the middle of the night. Now that's a serious buyer! I have actually had the counterintuitive bad luck of seeing more lookey loos on holiday weekends. I attribute this to tourists who simply pop in to a house or two as a lark while everyone else is out of town or taking a breather from the hunt. All of the locals head to the mountains up north or to the beach in San Diego. A tourist might sound like a decent prospect, but I haven't had success with these pop-ins. Obviously some people here have had some success with it, but not me.
0 votes Thank Flag Link Thu Aug 30, 2007
I sit a ton of open houses, It is easier now that I bring my friends at Trulia with.
I have a ton of vacant homes to choose from, Other agents listings. The closest I have come to selling any listing at a open house is when another agent shows up with a buyer.
I do open houses to find buyers. There I said it.

As for holidays????????

I would sit your home open, not me you. I do know your neighborhood. There will be a bunch of parties.

All you need is one buyer , the other 99 will be lookers, or people who want to buy, but cant afford your house. Get their name and number and call me.
Good luck.
0 votes Thank Flag Link Wed Aug 29, 2007
Mr.P, Other/Just Looking in Arizona
MVP'08
Like Cindi, I am not a big fan of open houses. That's mainly because I started my real estate career in a predominantly rural area and there's is just not that much driveby traffic. It's like having a yard sale out in the boonies. I gradually expanded my service area and find that open houses are more productive in the more densely populated areas. I believe holding an open house on either Labor Day or around Fourth of July is equally bad as both holidays are party holidays and people don't pay attention to open houses.
Web Reference: http://www.go2kw.com
0 votes Thank Flag Link Wed Aug 29, 2007
Ute Ferdig -…, Real Estate Pro in New Castle, DE
MVP'08
Contact
I am not a big fan of open houses in general. However, if a client wants one, I can usually find a Realtor in my office to hold it. When I first started in the business, I spent many a holiday wekend with no one showing up.
Web Reference: http://www.cindihagley.com
0 votes Thank Flag Link Wed Aug 29, 2007
The Hagley G…, Real Estate Pro in Pleasanton, CA
MVP'08
Contact
I'll need someone to lock up my computer because your right, having some fun will be more productive.
Ruth
0 votes Thank Flag Link Wed Aug 29, 2007
Ruthless, Other/Just Looking in 60558
MVP'08
Search Advice
Ask our community a question
Email me when…

Learn more

Copyright © 2016 Trulia, Inc. All rights reserved.   |  
Have a question? Visit our Help Center to find the answer