Lead generation companies have provided horrible ROI and done much to foster bad relationships. In many cases the public did not know that their request for info was a sales lead. No support from me on this one.
Real Estate Property Listing Portals: We generate inquiries from a variety of property listing sites. These portals have 2 functions....promote the property and generate inquiries. Most of our new leads come form here.
Open Houses. I like the one on one contact with the buyers. I donâ€™t put it up there as number one, but I am more pro on OH than anti OH.
Chambers of Commerce: Participation in events, sponsorship and networking.
Networking Groups: I participate in one networking group that meets every other week. We are the only real estate broker represented.
Newspapers....only in support of OH traffic.
Blogs....working on it.
Website SEO.. I am so immensely involved with our complete overhaul of our site. Once we launch, yes.....will focus on SEO with great intensity. While we do get leads from our website and our IDX, a serious endeavor to build this became a goal and the plan is in motion. Ask me in 6 months about the results!
Referrals.......Of course....the very best source of leads!! Support referral with good follow up programs on past clients.
Not for the purpose of lead generation, but a side affect result occurs: Community Participation and Support:
Looks like you have gotten a better response with your explanations. Looks like Patrick knows the ropes too. Thanks for your input guys. You have all added valuable posts.
I do use the 10x10x10 for open houses.
I agree with the systems they do work. I substitute the mailings with phone calls and emails. I make a big effort to stop by my past clients homes, and they will get a mailing. Birthday cards anniversary's. Not the kids birthday.
I get a lot of work done ( Really) If someone happens to walk in great.
We have a lot of vacant homes.
I the morning I call expired listings. We have a bunch of those.
FSBO`s are OK they are just misunderstood & misinformed.
I do not buy leads, however I have a bunch to sell if you know of anyone looking?
I farm a hand full of high end apartments. I get chased out about once every other month.
I have one popular neighborhood, that I farm by hand, meaning I knock on every ones door. give them a flyer, strong magnets are good. Of course with phone number and website. Take notes, meet the tennents, now you have a future buyer, Get the owners home address, now you have a investor. Two hours a week weather permitting. It works.
Never ever go into adult community's.
I bother credit unions, banks, builders. It begins to work when they look up and say "oh no not you again"
Referrals, call the past clients...........unless they bought a house at the beginning of 06........ASK. Do you know of anyone looking to buy or sell.
I watch a lot of TSTN.com It helps at times like these.
Friday night and I am on Trulia...what am I doing.
Even though I do not belong to the KW family anymore.
I will be at Mega agent camp in Austin.
Anyone want to buy some red shoes?
Your answer was informative and to the point. My guess would be that others may not know what the 8x8 or 33 touch and 12 direct are. They are marketing campaings that Keller Williams has in place. They are all described in detail in the "Millionair Real Estate Book" mentioned in your post. I asked for marketing strategies and you listed the ones that you use. No need for thumbs down.