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Interested P…, Both Buyer and Seller in Norristown, PA

How can we tell if a real estate agent will do a good job marketing our home?

Asked by Interested Party, Norristown, PA Tue Jun 10, 2008

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6
Interested
The key to selling a home is attracting buyers. The buyer that first sees the home they buy sees it with a Realtor 90% of the time. So your Realtor should have a marketing plan that demonstrates that they can market online, but also to other Realtors.
According to a Calif. Ass'n of Realtors 2008 seller survey the listing agent represented the buyer only 5% of the time. So that means that 90% of the buyers are brought by Realtors.

The Realtors is paid to produce results. On average it takes 10-12 showings to produce an offer. in a slower market it could take more. Homes that sell in the first 30 days sell closest to asking pric.e As they sit they lose value.

So your Realtor's plan should address these issues and the corrective action to be take an achieve the desired results.
1 vote Thank Flag Link Tue Jun 10, 2008
Keith Sorem, Real Estate Pro in Glendale, CA
MVP'08
Contact
I have to agree with the previous answer. Ask the agent if they are a listing or selling agent. Most of the flash comes from agents that simply list your home and wait for some other agent to come along and sell it. No advertisment on TV, the local paper, or other usual means of advertising will sell your home.
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One of our top producers has closed almost 60 homes so far this year and does absolutely no advertising. Listing agents should market to other agents. They are the ones with the buyers. Agents who try to sell their own listings do it to the disservice of their clients. If I listed a waterfront home tomorrow, I have no buyers in my pocket for that home, but I know agents who do. I think it's a mistake to judge agents by the advertising they do to the public.
1 vote Thank Flag Link Tue Jun 10, 2008
First, get references from friends and family. You may want to call the managing brokers of a few local real estate companies and ask who their best agent might be for the type of property you are selling. Right now, I would only suggest that you list with a company that has national exposure. Once you have selected a few agents, you might ask them about their marketing plans. Print does not sell homes anymore; it is all about the internet. Do they have the time and budget to successfully market your home? I would also ask for a few references from sellers that have both good and bad experiences with this agent. Also, you likely want to work with a Realtor -a member of the National Association of Realtors vs. a real estate agent. Your agent should have enough experience to have been working in the field with previous market downturns in your area.
1 vote Thank Flag Link Tue Jun 10, 2008
I have to agree with the previous answer. Ask the agent if they are a listing or selling agent. Most of the flash comes from agents that simply list your home and wait for some other agent to come along and sell it. No advertisment on TV, the local paper, or other usual means of advertising will sell your home. The key is to get people through your home. When showing your home, be sure to put away all of your personal effects! You're going to have to pack it at some time, its' never too late to start. You want your prospective buyers to be able to picture their own personal effects in the home and your things will get in the way.
Today's market requires different marketing than the past. The local Multiple Listing Service is probably your first and best place to show your home. The agent should have some guerilla marketing tactics ready as well. Your agent should have the expertise and savvy to promote your home where people are looking...right here on the web. Please check out my website at http://www.jeffreybayer.net
1 vote Thank Flag Link Tue Jun 10, 2008
Have the Agent describe to you their entire Marketing process. They will have many examples such as advertising in the local paper and Real Estate Brochures,what mail-outs they will do, Open houses, as well as which Web Sites will your property be listed on. Over 80% of home buyers are now searching the Internet first for their home. Is the Company they work for a very active one in your community. It doesn't have to be the biggest, but one that will show you that they are working for you. Ask for references, if you still need assurances. Any good agent certainly be happy to provide you with those.
1 vote Thank Flag Link Tue Jun 10, 2008
Ask the agent for examples of the marketing materials that they have put together for their other listings. Find the information on their other listings on different websites and see how it is displayed. Ask the agent for testimonials and references. Ask the agent what is their average days on market for their listings?


Gregory S. Parker, CRS
Coldwell Banker Realty Professionals
2924 Swede Road
East Norriton, PA 19401
Office 610-277-5000 Ext. 249
Direct 610-994-1147
greg.parker@coldwellbanker.com
http://www.PhillyAreaHomeHunter.com
0 votes Thank Flag Link Wed Jun 11, 2008
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