The key to selling a home is attracting buyers. The buyer that first sees the home they buy sees it with a Realtor 90% of the time. So your Realtor should have a marketing plan that demonstrates that they can market online, but also to other Realtors.
According to a Calif. Ass'n of Realtors 2008 seller survey the listing agent represented the buyer only 5% of the time. So that means that 90% of the buyers are brought by Realtors.
The Realtors is paid to produce results. On average it takes 10-12 showings to produce an offer. in a slower market it could take more. Homes that sell in the first 30 days sell closest to asking pric.e As they sit they lose value.
So your Realtor's plan should address these issues and the corrective action to be take an achieve the desired results.
One of our top producers has closed almost 60 homes so far this year and does absolutely no advertising. Listing agents should market to other agents. They are the ones with the buyers. Agents who try to sell their own listings do it to the disservice of their clients. If I listed a waterfront home tomorrow, I have no buyers in my pocket for that home, but I know agents who do. I think it's a mistake to judge agents by the advertising they do to the public.
Today's market requires different marketing than the past. The local Multiple Listing Service is probably your first and best place to show your home. The agent should have some guerilla marketing tactics ready as well. Your agent should have the expertise and savvy to promote your home where people are looking...right here on the web. Please check out my website at http://www.jeffreybayer.net
Gregory S. Parker, CRS
Coldwell Banker Realty Professionals
2924 Swede Road
East Norriton, PA 19401
Office 610-277-5000 Ext. 249