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Bob, Home Seller in Washington

How much does a realtor spend on marketing a listing?

Asked by Bob, Washington Mon Dec 22, 2008

How much on average do realtors spend on marketing a listing? Ads, virtual tours, brochures, cookies for open house, etc...

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It cost me about $200 to do an open house, my internet ads are all free,of course you have to pay for a sign. The main expense for me is the Realtor assn. and Mls fees which run about $1000 a year. Website Free. I have learned to budget very well while getting a lot of exposure.

Se my blog for the reason my open house is so expensive http://www.trulia.com/blog/david_chamberlain/2008/12/how_to_…
1 vote Thank Flag Link Mon Dec 22, 2008
It depends on a lot of factors..Newpaper costs in your area, food during open house's, food for broker open houses, fliers, etc. Bob, why dont you just ask what your agent is doing for you and you can estimate yourself what the costs will be, thats my advice to you...

Good luck :)
0 votes Thank Flag Link Fri Dec 10, 2010
I spend at least $2,000 in the first 30 days if the property is priced competitively.
0 votes Thank Flag Link Fri Dec 10, 2010
Interesting answers!!
Here is my personal experience - My admin assistant spends 2 days worth of work uploading listing to correct sites and doing brochures (that cost about $5 / brochure on top) and then target mailing/ mailings ,staging then constant update of price and changes on those sites to keep info fresh. I highly syndicate my listings. Then doing an exclusive site for listing - feedback site and list goes on and on... I would say as soon as listing is taken there is an upfront cost of $1400+ and then ongoing cost. Listings honestly can be less lucrative money viset but I believe they make the business go and love to get them and Market them. No matter how highly the listing is marketed it will only sell if it is priced right and shows well n Marketed right off course. So I would say lot of energy money and time is taken when and before a listing is put on the market :) They are fun journey these days...though..
OH BTW Realtor and association costs are always spread.
Web Reference: http://www.Realtygeeks.com
0 votes Thank Flag Link Mon Dec 22, 2008
Great question.....imposible to answer...the inested money depends on the particular situation. You may be looking at each realtors individual marketing plan that far exceeds ads, virtual tours, brochures, etc. This amount could easily exceed a thousand dollars annually.
0 votes Thank Flag Link Mon Dec 22, 2008
From some of the listings I've seen lately, close to nothing! :-) Seriously, depending on the type of property and the length of time it stays on the market, it can run into thousands of dollars. If it's a high-end property, it gets advertised in upscale magazines, which can be pretty costly. If the agent is a competent photographer and has decent computer skills (like me), they can save by doing a lot of the work themselves. But if they have to pay a professional photographer and a graphic designer to design the marketing materials, the costs can escalate quickly.

But to answer your question, I would estimate *average* marketing costs for an *average* property to be between $500 and $1,000 (that's not including the fees we pay for MLS, association dues, etc.).
0 votes Thank Flag Link Mon Dec 22, 2008
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