NATIONAL ASSOCIATION OF REALTORSÂ® are properly called REALTORSÂ®. At Palace
Properties International, we are all REALTORSÂ®. We proudly display our REALTOR "Â®" logo on
our business cards and other marketing and sales literature. We are committed to treating all
parties to a transaction honestly. Our REALTORSÂ® subscribe to a strict code of ethics and are
expected to maintain a higher level of knowledge of the process of buying and selling real estate.
An independent survey reports that 84% of home buyers would use the same REALTORÂ® again.
Real estate transactions involve one of the biggest financial investments most people experience
in their lifetime. Transactions today usually exceed $100,000. If you had a $100,000 income tax
problem, would you attempt to deal with it without the help of a CPA? If you had a $100,000 legal
question, would you deal with it without the help of an attorney? Considering the small upside
cost and the large downside risk, it would be foolish to consider a deal in real estate without the
professional assistance of a REALTORÂ®.
8. When selling your home, your Palace Properties REALTORÂ® can give you up-to-date
information on what is happening in the marketplace and the price, financing, terms and
condition of competing properties. These are key factors in getting your property sold at the
best price, quickly and with minimum hassle.
9. Your Palace Properties REALTORÂ® markets your property to other real estate agents
and the public. Often, your REALTORÂ® can recommend repairs or cosmetic work that will
significantly enhance the salability of your property. Your REALTORÂ® markets your property to
other real estate agents and the public. In many markets across the country, over 50% of real
estate sales are cooperative sales; that is, a real estate agent other than yours brings in the
buyer. Your REALTORÂ® acts as the marketing coordinator, disbursing information about your
property to other real estate agents through a Multiple Listing Service or other cooperative
marketing networks, open houses for agents, etc. The REALTORÂ® Code of Ethics requires
REALTORSÂ® to utilize these cooperative relationships when they benefit their clients.
10. Your Palace Properties REALTORÂ® will know when, where and how to advertise your
property. There is a misconception that advertising sells real estate. The NATIONAL
ASSOCIATION OF REALTORSÂ® studies show that 82% of real estate sales are the result of
agent contacts through previous clients, referrals, friends, family and personal contacts. When a
property is marketed with the help of your REALTORÂ®, you do not have to allow strangers into
your home. Your REALTORÂ® will generally prescreen and accompany qualified prospects
through your property.
11. Your Palace Properties REALTORÂ® can help you objectively evaluate every buyer's
proposal without compromising your marketing position. This initial agreement is only the
beginning of a process of appraisals, inspections and financing -- a lot of possible pitfalls. We will
help you write a legally binding, win-win agreement that will be more likely to make it through the
12. Your Palace Properties REALTORÂ® will help close the sale of your home. Between
the initial sales agreement and closing (or settlement), questions may arise. For example,
unexpected repairs are required to obtain financing or a cloud in the title is discovered. The
required paperwork alone is overwhelming for most sellers. Your REALTORÂ® is the best person
to objectively help you resolve these issues and move the transaction to closing (or settlement).
Got all 3 to list. Now I got 3 that should sell
Think about your motivation and if you don't have to sell then don't, on the other hand if you MUST sell price the house a couple of thousand below the competition. In this market that's the most effective way to get it sold. With all the exposure I gove a home, price is still the motivator for the buyer.
JD â€œDanâ€ Weisenburger, GRI
Vanguard Realty, Inc. GMAC Real Estate
Secondly, you should have a virtual tour of the home. We all know that a picture says a thousand words, so give buyers what they want...a tour of your home while they are sitting at their desk. Buyers are still buying, homes are still selling. We can not always trust what the media is telling us.
My advice is to do your homework, to find the agent who has the skills, knowledge and ability to bring your buyer right to your house. Just an example, if you look at my web site, I have a widget that plays a video on the front page. I periodically change the widget to feature different listings. I also place those mini-videos in my blogs and on other sites. If the site can accommodate it, I'll insert a full video. And don't forget about HTML flyers, so you don't have just plain text and photos.
Check your area. They may be a bit difficult to find, but I'm sure there are some technologically advanced agents in your area, who can provide these tools. Now I'll go check out the site you made =)
Normalina Martin, e-PRO, REALTOR
Next, you don't want to reach "the FEW buyers out there that would really appreciate all these nice things." You want to reach ALL the buyers in the market for a home like yours, and use those "nice things" to make your home stand out.
Most Realtors here will tell you that the way to make your house stand out is to make sure it's priced right. In other words, the lowest-priced comparable property out there. Money talks, and it talks loudly. If you're relying on something other than price, you need more than "all the little advantages." You need some big advantages. And, as you noted in your comment about the MLS, your house ends up looking like all the rest.
So, examine the price you're asking. Make sure it's among the lowest ones out there. Then highlight those advantages you refer to, so people will know they're getting more for less.
Hope that helps.