"ACT NOW!!! and receive 50 worthless listing per year for only $4999.00....You must call within the next 30 minutes."
So your question should be..
"If a realtor spends $15,000 per year on marketing how many SOLD listing do you think they should have ?"
Hmmm....$41.09 a day.
$288.46 per week
$1,250 per month.
I do not know what the market is like in Alexandria, VA, nor have I ever been there, I`m sure it`s nice.
What is marketing? Marketing really means so many different things to so many different people.
Amatures can have a great, free marketing idea, and pros can spend a ton of money on a terrible idea.
So How many people contact your office, because of your "Marketing" matters more than how many listing you should have.
So if I`m am spending $41. per day.
I better get 10 phone calls a day. That`s $4.10 a call. That`s barely acceptable.
Myself I would want 41 calls per day, however I can be unrealistic....so I`m told.
How you close them on the phone is up to you.
Again, I don`t know VA, however I would focus more on buyers than sellers in this market.
P.S. Once upon a time I had a great, can`t fail "Marketing" plan, that cost me $47.00 a phone call......that lasted too long, because of the contact that idea came with.
Some people create expensive websites (which is always great to have for your returning clientele and for people you can refer to it) but in the end, the NEW prospects asking for an agent will always be your main focus and they may not always find your site first. Direct marketing is even less efficient.
Most lead generation websites have million dollar national budgets and it's very hard to compete with that just for a small demographic. If you'd like an available lead projection for your area, feel free to give me a ring.
Best luck with your marketing, Abdullah!