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Voices Member,  in

Always looking for new marketing ideas for both myself, and my clients. Any thoughts?

Asked by Voices Member, Mon Mar 24, 2008

Marketing in this day-in-age has become monotonous and wildly boring, in my opinion. As a younger agent, and representative of clients that fall into the "Generation-Y" category I feel that it is very important to do things DIFFERENTLY. I have made every attempt to go against the grain with regards to my personal marketing. While holding the highest respect for Windermere Real Estate, I have almost taken the stance that I need to be obnoxious to stand out. Be respectful, yet obnoxious... as long as it's different.

What are some of your thoughts? My current marketing material includes:

- Homes & Land Magazine
- The Bellevue Reporter
- Craigslist.com
- Microsoft Classifieds Expo
- RichardsNorthwest.com (shameless personal plug)
- Facebook.com and Myspace.com (based on my generation, those have been the best)
- Farming Sphere... mailers, etc.

Thank you for your insite on this topic.

Sincerely,

Justin W. Richards
Windermere Real Estate/East, Inc

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Answers

9
Craigslist is awesome as well as Trulia - I have received several clients this way. I started out on the web with point2agent.com and a free website that puts your listings on at least 30 different websites. As far as print ads (newspapers and such - no calls at all - same with postcards) But I still use paper ads to get my name out. Go to Staples or Officemax and buy the $10 stack of magnets for your business cards - people love them and keep them forever! Lots of red balloons at open houses - I notice when I don't have them - there are less than half the people there. Blog away on sites like Active Rain - I got a few leads from there also. Good luck and have fun!
4 votes Thank Flag Link Mon Mar 24, 2008
Justin -

I'm much like you...targeting a much younger and internet savvy generation. I also use Craigslist and Facebook...along with Trulia and have a couple of active blogs...including a MyZip blog from Myzip.net.

I believe in the power of blogging. I have really been tracking internet traffic recently and my blog leads to about 80% of my internet traffic. I show up higher in search engines the more I blog as well. Also, blogging forces me to be more knowledgeable about my business and also helps me look more like an expert.

Also....I believe in chambers. Now this may not work in Bellevue as much because of the size of the city...but I have put lots of energy, time, and money into the Woodinville Chamber of Commerce and have really seen it pay off. Plus, it gives me an opportunity to give back to my community and keep our local businesses strong.

Well advertised open houses...some agents hate them but my numbers wouldn't be anything without. Knock on neighbors doors, stop by area apartment communities, always have flyers...they work when done right.

Finally, I use 800 call capture. I have been experimenting on my listings and have used them in many advertisements. This gives me a number to call back, gets me past the do not call list...and makes any advertising dollars I do spend more effective by giving people a number to call that isn't as intrusive as most ads.

I am just beginning to explore Youtube...I'd like to bring it into my business but haven't decided if and how I can make it effective. We'll see how that goes in the near future.

Hope that helps...I'd love to hear more ideas. How is the Reporter working for you? I'm considering some local newspapers but hear mixed reviews. I am hearing that it takes a while to really start paying off.

Good luck in your business!
Web Reference: http://www.agentsamuel.com
3 votes Thank Flag Link Mon Mar 24, 2008
A few years ago, I did a clown suit. there's too much to tell why or how but the house sold to the people that stopped

JD “Dan” Weisenburger, GRI
Broker-Associate REALTOR®
Vanguard Realty, Inc. GMAC Real Estate
Web Reference: http://www.neflahomes.com
2 votes Thank Flag Link Tue Mar 25, 2008
Hi Justin!

Great to see you exploring new ways to market yourself and your business. I wrote a blog post on the Trulia blog highlighting my top 3 non-real estate social media sites and how to use them:

http://www.truliablog.com/2008/06/17/the-top-3-non-real-esta…

If you try them out, please let me know what you think.

Best,

Rudy
Social Media Guru at Trulia
1 vote Thank Flag Link Tue Jul 29, 2008
Hey Justin, since facebook and myspace are bring you the best results, how about working these even harder? Just a thought.

here's an idea. I just got back from Real Estate Connect in San Fran. One of the ideas offered during the foreclosure sessions was to hold a community class on foreclosures either for the distressed homeowners or for home buyers who are thinking of purchasing REOs.
1 vote Thank Flag Link Sun Jul 27, 2008
Justin,

For the past three years I have written a weekly article for our local newspaper on the real estate market. I have interviewed many Realtors who have the same problems when it comes to distinguishing themselves and their listings.

One of the best ideas I have ever heard is to hold an open house on Tuesday Evenings. It will take some marketing to get the word out, but the Realtors who have tried this have found that it really does set themselves and their listings apart from the crowd.

And as you well know, the more distinctive you are with your marketing, the more listings will come your way.

Good Luck!
1 vote Thank Flag Link Tue May 6, 2008
I highly recommend having a blog. I began my blog over a year ago and not only do I enjoy writing articles, I have met some of the nicest clients and fellow professionals via blogging. If you truly right from your heart and showing readers what you know about the industry, you will attract like-minded clients. How rewarding is that? Good luck!
1 vote Thank Flag Link Sun May 4, 2008
Justin,

Hey, thanks for starting this thread. I really appreciate the other agents who are willing to share their ideas. Here are my thoughts. Print advertizing has the least effectiveness in my experience. I do farm, but it is a long term proposition. It doesn't generally provide an immediate client base. I truely believe the internet is where all future successful agents will need to have a presence. I am just starting to blog. It is actually a lot of fun, and allows you to have a personality that print advertizing doesn't. Open houses are a great place to meet buyers if you have the charisma to make it work. Craig's list is also a great location, but experiment on what ads work. If you want some opinions on this avenue drop me a line. I have been experimenting for a bit now with some success. I'd be happy to share. Overall I would have to say that the thing I can recommend is determine a specific nich that you love. Become an expert in that area and master the marketing for it. Better to master a few specific areas then be a novice in all. just my thought.
1 vote Thank Flag Link Tue Mar 25, 2008
Justin,
We spend very little money in print advertising to attract new clients. For the past 8 years we have focused on providing excellent service and "continually courting" our past clients. Because of this, 90% of our NEW business comes from referrals. We also have a high client repeat business. So, we suggest you focus on providing excellent service - go above and beyond what people expect - and stay in touch with your past clients. We send out email newsletters once a month to our past clients, take a past client to breakfast once a week (breakfast is cheeper), call clients occasionally just to see how life is treating them. We also throw a huge Client Christmas Party in our home. You want your clients to think of you as their friend and the only person to call when it comes to Real Estate.

But do advertise you and your listings on the internet like crazy for the potential clients who don't know you! And advertise you listings in the local newspaper/homes magazine just to keep your face out in public! Most people prefer to sit at home and shop the internet for a home rather than get into a car and be driven around. Good luck!
0 votes Thank Flag Link Wed Jul 30, 2008
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