It appears, and by no means do I know what I am talking about, yet. That a daily blog, with a few pictures, and relevant content. Will get you to where you want to be.
Just write about what ever you do or learned that day. Write about what is happening in your neighborhood.
Learn Hyper local blog
I have it done from a couple of offshore vendors for my 2 sites (not real estate; I am in project management. I manage multiple projects for GE). It was cost-effective. Let me know if you need any help.
Paying for Google position is a waste of money for these reasons: 1) you'll end up competing w/the deep-pocked national brands; 2) in order to maintain position you'll have to keep feeding the monster; and 3) research shows that readers tend to bypass sponsored ads anyway.
I looked at your website and it's very nice. Actually, it's nicer than most. The problem with it--and w/most other RE websites--is that you have to expressly search for it in order to find it. I suspect that folks in your area aren't spending a lot of time searching for Mario de La Vega or Boxwell Realty, right?
These days prospective buyers/sellers are keying in phrases/questions around real estate problems/concerns that they have. For example: Are there affordable homes near the base? Is it a good time to buy a home in Ft Bragg? What are the best neighborhoods for young families in Ft Bragg? What are homes selling for in Ft. Bragg? etc.
The best way to gain high Google ranking is by matching content (responses/resources/tools) to people's real questions/searches.
The best way to do so is via a fresh, aligned and attuned blog. If you decide to go the blog route, I can help.
By the way, I am not saying that your site is not good. I have not seen it. I am just saying that first page placement does not trump content or direct advertising. I personally would also not waste my money on pay-per-click campaigns. It's expensive to and I don't think its cost effective for individuals. Good luck with your Internet marketing.
Pay 1M dollars and buy every keyword....just kidding....kind of. Really, becoming #1 in goggle takes a tremendous amount of work. Unless you have a lot of experience and time, you are better off having a professional team help you. We most strongly recommend Randy Eagar from Webstarget. http://www.webstarget.com. I believe in Randy very much. Please tell him Terry referred you. He is the leader in Real Estate Search Engine Op.
The very best of luck.
The Schaffer Realty Group