Are you looking for cultural events and museums, the close proximity of shopping malls and supermarkets that come with a larger town or city?? Or are you looking for the gentler pace and rural ambiance of a very small town or country living?? As Russell noted, the air may be cleaner and the grass greener there(Sell safety:)), but the trade off may be some corresponding lack of 'convenience.
Hope that helps
Not sure how the real estate market is there, but the area is beautiful.