Question Details

Donna Lavin, Real Estate Pro in Barrington, IL

Do you think Open Houses are worth doing in this market?

Asked by Donna Lavin, Barrington, IL Mon Oct 27, 2008

Some agents feel it is a waste of time especially when no one shows. I feel you are showing your sellers you are doing everything you can to help sell their home. You just might get lucky and get a good buyer. What are your thoughts?

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This is a tricky question. The asnwer depands on your buyers and also on how well the home priced and shows. I feel that open houses may be a great opportunity to sell the house and also to get to know neighbors and give people a chance to see the house even if they are not going to be your buyers.

Buttom line is that you want the listing to be sold. My partner and I send open house invitation to the neighbors and call in advance to invite them. That shows some extra care and if anyone in the street think of moving they may be extra impressed with your efforts and consider using you for their home selling.

I do not necessarily believe that open houses sell houses but they are a good marketing tool and in this market, if the home priced and shows well antyhing is possible.

We got many homes sold by neighbors knowing someone who wanted to move into the area.

Good luck to all of us in this hard time. Karen Abramson
0 votes Thank Flag Link Tue Oct 28, 2008

Opens can be tough.

The bottom line is this. When you took the listing what did you tell the seller about holding their house open for visitors? If you told them you would be holding it open, then hold it open as you said you would.

The other thing is, if you don't have enough traffic, then perhaps you need a price reduction or to better advertise the open house.

Check the basics like sign placement, inter office marketing, fliers and so on.

Get together with other listing agents even if not with your company to have an open house tour event n the same neighborhood.

It's a tough market as you know, but getting back to basics might me your ticket to having visitors.

Best of luck to you,

Stew Keene
Ph (480) 220-7491
Fax (866- 711 8573
Keller Williams - Scottsdale, AZ
2008-2009 Master of Real Estate award recipient
0 votes Thank Flag Link Tue Oct 28, 2008
Possibly one open house ... of course it depends on the house, and location ... price will be important in that if the property is overpriced, potential Buyer's that you might garner through the open house, will likely not take you seriously for possible future business..
0 votes Thank Flag Link Mon Oct 27, 2008
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