Question Details

Mike Scott, Real Estate Pro in Akron, OH

Is the word "Staged" positive or negitive to home buyers?

Asked by Mike Scott, Akron, OH Thu Feb 28, 2008

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The word "staged" shouldn't be used--the results speak for themselves. In an empty home, it'll be more obvious that's it's staged to sell but as Lori Kim stated below, an occupied home shouldn't look "staged." It should look organized, contemporary and market appropriate, with the best home features highlighted.

Bottom line: Get it staged and let the photos speak for themselves!
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0 votes Thank Flag Link Mon Mar 3, 2008
If I see "staged" in a listing, I assume that when I go see it, it should be in the best shape that the house can be in. That being said, when people try to sell their house, it should be in the best shape that the house can be in at that given time. Furniture really helps put a function to a room. Empty houses feel cold and impersonal.

We recently viewed a 'staged' house. It was obvious no one lived there. I don't even know if the realtor was recently visiting the house. Half the light bulbs are burnt out, and one of the doors I tried to open had door handle fall off as soon as I pulled on the handle to open the door, 2 of the doors that lead to the back yard could not be opened because they were stuck after the new wet paint dried, and when we turn on the shower, it leaks from the base of the shower head. Obviously, I knew immediately, granite kitchen and all, that this 2400 sq foot house was cosmetically nice, but unstable underneath all the Home Depot redo.... on top of this, the house was "staged" with high end furniture and house was priced in the $1M + range. Unbelievable!
0 votes Thank Flag Link Fri Feb 29, 2008
Hi. I'm a buyer (and sometimes seller). When I hear the word "staged" it has a negative connotation. And, it's easy to spot homes that are staged versus just cleaned up. However, seeing a staged house is infinitely more pleasant than seeing one that's cluttered. Intellect does not always reign supreme when buying homes. So, even if it has a negative connotation, the reality is that it plays a positive role.
0 votes Thank Flag Link Fri Feb 29, 2008
If the house is tastefully staged by a trained professional... it shouldn't look staged.
0 votes Thank Flag Link Fri Feb 29, 2008
To me there is nothing worse than a listing that says "FRESH PAINT." To me that means "This place was a dump, and we just patched it up." Why not just let the buyer think the place was well maintained and always looking that nice.

Same goes for staging. My company requires staging! But don't put in your advertising "This home was staged!"

My list has more on staging.
0 votes Thank Flag Link Fri Feb 29, 2008
I agree with Karen. The public has become more educated about what staging is and how it can improve the appearance of a house. That being said, there has been talk in various forums among home stagers about the negative connotations that the word "staged" may conjure up. Some stagers have gone so far as to call themselves "property merchandisers."
0 votes Thank Flag Link Fri Feb 29, 2008
It should be positive from the point the home seller has also most likely done other improvements and is motivated to sell the home. They care about the home and want to sell. Their motivation is important to the process becaruse they are more likely to make a deal.
0 votes Thank Flag Link Thu Feb 28, 2008
With the advent of HGTV, buyers have become more saavy and some will look specifically for a staged home because it's an indication that the seller has invested into the appearance and marketing of their home. A staged home is usually a guaranty that the home will show better than non staged homes and will be a turn key property.

Additionally, statics gathered on this topic indicate that a staged home will sell 60% faster over a non staged home.
0 votes Thank Flag Link Thu Feb 28, 2008
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