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Christopher…, Real Estate Pro in Melville, NY

I am Recruiting for a Top National Brand in Westchester County and Adds are not pulling. Where are the Agents?

Asked by Christopher Conti, Melville, NY Wed Feb 20, 2008

I cannot seem to find the "Looking Agent" in the Westchester area. There are between 8000-9000 Licenced Agents in the area and they donot look at Ads... Where might they be searching for the right firms...
Zip Agents Receive:
• Leads (Free provided by Zip to the Agents, approximately 40-60 Active buyer and seller leads provided every month). • Best-of-breed client management technology (Powerful and easy system to track and follow up with you clients) • Fully Paid Marketing & Advertising Costs (Free business cards, signs, flyers, newspaper ads, virtual tours, Internet advertising, etc.) • Training and Support (Immediate, ongoing and personalized) • Work From Home (No Floor Time Required)
Plus an exceptional compensation package that includes:
• Fully paid Errors and Omissions Insurance • A Non-Competing Broker • Expense Reimbursement ($475 monthly - In addition to commissions!!) • Performance Incentives and other bonuses • Medical, Dental, and 401 (k)

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Answers

10
I don't think it's easy in this difficult market for any office to find quality agents to enhance their profession and a company's business. I'll email you an interesting blog I found pertaining to your parent company to read. There is no one "perfect" company. Each has specific good and bad points for each agent to review and evaluate. Personally I hate the recruiter calls. There's one specific brand of company that does this and individual brokerages use all the same lines from their parent company. It's almost like they don't listen to each other. In 2 towns next to each other how can each be the "#1 listing company" in all the surrounding communities.
Web Reference: http://www.Medfordhouse.com
2 votes Thank Flag Link Wed Feb 20, 2008
Hi Christopher,
I do a lot of recruiting for my company, as I am the Regional Director. I have not found that ads, whether in the newspaper or online (monster, careerbuilder, etc) are very effective. What I do have great success with, is networking. Your local WCR and Board of REALTORS, will have events...go to those events! Join a committee, be active! HOWEVER, while you are there do NOT ask for business or ask people to meet with you. You should attend 2-3 meetings before calling anyone for a recruiting meeting. (however if they ask you to call or call you...that is OK)

This method does take more time. You have to build relationships. If this type of recruiting is new to you, I would recommend Jeffery Gitomer's book "Little Black Book of Connections". It is a very light read and he is fabulous!

Best of Luck!
2 votes Thank Flag Link Wed Feb 20, 2008
I did a quick search on the Westchester Putnam Multiple Listing Service for Zip Realty and found 9 agents. I did a search and did not find one listing or sale this company had ever had in our local MLS. Yes that is what I saw, not ONE listing currently and NEVER a sale! Let's see, 9 agents times 40-60 leads a month equals 360-540 leads EVERY month. We all these great leads, training, support, marketing and advertising, how come no listings or sales? Not one! I guess listings and sales don't mean anything because I'm a skeptic. As your "Company is a Major Nation Brand." "A publically Traded Company" I guess that is all that matters. I'm really curious about these great leads. 40-60 per agent per month. I would think every agent in the country would be pounding down your doors to get in.

Sorry, but if you are the one spamming, then you got off on the wrong foot. Telling me to "opt out" is a cop out. Maybe you should spend more time training your agents to sell real estate and less time promoting you company as a place to work.

One last thing...I NEVER heard of ZIP Realty until recently. Maybe it was SPAM or your post. My question: What is a "Top National Brand" if someone from New York never heard of it?
1 vote Thank Flag Link Wed Feb 20, 2008
I had a Zip Agent preview a property I had listed. I had to let him in because it was so new I hadn't even gotten the lockbox up yet. He was really nice and told me a little about the company. Sounded interesting, my broker had just let us all go and filed BK, and I had just changed to a new broker, and didn't want to switch twice in 1 week. So, I guess, agent promotion is a good tool too.
1 vote Thank Flag Link Wed Feb 20, 2008
Maybe you are one of those spammers who SPAM agents and think they might actually want to deal with someone who does that. I have been getting SPAM from some company in Long Island looking to recruit me with a big bunch of BS about how great they are. Realtors are tired of receiving SPAM with all these "great" offers that can't miss. If it sounds to good to be true........... STOP SPAM! "40-60 "active" buyer and seller leads every month" Give me a break! Anyone who would respond to this needs to have their head examined or they are such a low level real estate agent they have no business or never had any business to start with. You really wonder why nobody responds?
Don
Web Reference: http://www.nyhomeseller.com
1 vote Thank Flag Link Wed Feb 20, 2008
Christopher

You can see from your responses that many of your competitors are highly negative toward a discount or buyer incentive based broker model. That sure isn't helping you because that type of sentiment spreads quickly. Ads can't even make a dent in it. You'll have to be proactive. Start with a major phone campaign. You need to introduce yourself quickly to a large group and the phone is the quickest way to do it. You can also use email if your MLS doesn't forbid it. When using email always include some item of value like a tech tip, cool website link, or new market information. Without something of value, recruiting emails are just spam. Then, get out of the office. Go to open houses, Realtor functions etc. and introduce yourself and your new company. Create a hot list of prospects that seemed receptive and use a mail campaign to stay in touch with them regularly. Develop recruiting content on your office website that you can direct people to. It should include a virtual tour and introduction of all the staff. Those are a few ideas that may help. Good luck.
0 votes Thank Flag Link Tue Apr 1, 2008
I think the good agents are sticking with what works. I ran into a former broker-owner of a discount brokerage at the drive up window of McD's. Times are tough and going to get tougher. There is no point disrupting a good pipeline PLUS paying a fee!

JD “Dan” Weisenburger, GRI
Broker-Associate REALTOR®
Vanguard Realty, Inc. GMAC Real Estate
Web Reference: http://www.neflahomes.com
0 votes Thank Flag Link Mon Mar 31, 2008
Crystal I have been in this position Since Novemeber... Beofre this I was in the Staffing Industry and Corporate HR. I appreciate all of your help. The Office has been up and Running Since Mid December, for anyone that knows New york RE, A deal can take between 6-12 weeks to get to closing. I understand there will always be people out there like Donald Trying to shoot down the New Company in the area, but we are used to that in every New market we move into.
Right now over 80% of our Business is working with Buyers and the listings will Come. The Westchester Board Only updates the Agents List once a month, but we are over a dozen agents in 2 months in business, all working with 100-400 leads. I will not argue with an indivudual who's time could be better served doing business rather than trying to shoot down people looking for some assistance from others in the industry.
Crystal,
I thank you for your answer before an will definately start to implement some of those strategies..
0 votes Thank Flag Link Wed Feb 20, 2008
Christopher,
I am curious, how long have you been in this position, and what did you do previously?
0 votes Thank Flag Link Wed Feb 20, 2008
Donald,

I am sorry to hear you think so closed minded... Our Company is a Major Nation Brand. We are A publically Traded Company and have been doing business across the Country since 1999. If you have questions about the Business Model, Feel free to make a random call to an agent nationwide and see what their experience has been like...
You are obviously a sceptic to say the least, but i am sure if you are receiving emails that you do not want, there is usually an opt out button on them....
If you would like feel free to give an agent from our company or call me direct...

Hope this helps calm your concerns. I am alway here to answer any questions that might arise....
Web Reference: http://www.zipagent.com
0 votes Thank Flag Link Wed Feb 20, 2008
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