I do a lot of recruiting for my company, as I am the Regional Director. I have not found that ads, whether in the newspaper or online (monster, careerbuilder, etc) are very effective. What I do have great success with, is networking. Your local WCR and Board of REALTORS, will have events...go to those events! Join a committee, be active! HOWEVER, while you are there do NOT ask for business or ask people to meet with you. You should attend 2-3 meetings before calling anyone for a recruiting meeting. (however if they ask you to call or call you...that is OK)
This method does take more time. You have to build relationships. If this type of recruiting is new to you, I would recommend Jeffery Gitomer's book "Little Black Book of Connections". It is a very light read and he is fabulous!
Best of Luck!
Sorry, but if you are the one spamming, then you got off on the wrong foot. Telling me to "opt out" is a cop out. Maybe you should spend more time training your agents to sell real estate and less time promoting you company as a place to work.
One last thing...I NEVER heard of ZIP Realty until recently. Maybe it was SPAM or your post. My question: What is a "Top National Brand" if someone from New York never heard of it?
You can see from your responses that many of your competitors are highly negative toward a discount or buyer incentive based broker model. That sure isn't helping you because that type of sentiment spreads quickly. Ads can't even make a dent in it. You'll have to be proactive. Start with a major phone campaign. You need to introduce yourself quickly to a large group and the phone is the quickest way to do it. You can also use email if your MLS doesn't forbid it. When using email always include some item of value like a tech tip, cool website link, or new market information. Without something of value, recruiting emails are just spam. Then, get out of the office. Go to open houses, Realtor functions etc. and introduce yourself and your new company. Create a hot list of prospects that seemed receptive and use a mail campaign to stay in touch with them regularly. Develop recruiting content on your office website that you can direct people to. It should include a virtual tour and introduction of all the staff. Those are a few ideas that may help. Good luck.
JD â€œDanâ€ Weisenburger, GRI
Vanguard Realty, Inc. GMAC Real Estate
Right now over 80% of our Business is working with Buyers and the listings will Come. The Westchester Board Only updates the Agents List once a month, but we are over a dozen agents in 2 months in business, all working with 100-400 leads. I will not argue with an indivudual who's time could be better served doing business rather than trying to shoot down people looking for some assistance from others in the industry.
I thank you for your answer before an will definately start to implement some of those strategies..
I am sorry to hear you think so closed minded... Our Company is a Major Nation Brand. We are A publically Traded Company and have been doing business across the Country since 1999. If you have questions about the Business Model, Feel free to make a random call to an agent nationwide and see what their experience has been like...
You are obviously a sceptic to say the least, but i am sure if you are receiving emails that you do not want, there is usually an opt out button on them....
If you would like feel free to give an agent from our company or call me direct...
Hope this helps calm your concerns. I am alway here to answer any questions that might arise....